London (PRWEB UK) 7 February 2013
Philip Crawford, former Senior Vice President of Oracle, has been appointed to Sefaira’s board (http://www.sefaira.com) as a Non-Executive Director.
Mr Crawford brings 30 years of experience of working in software, hardware and services companies and will help Sefaira's efforts to expand its customer base with its market-transforming sustainability software platform.
His background in the technology sector adds another dimension to Sefaira's push to transform the construction industry with its sophisticated cloud-based software that lets users analyse and compare building energy efficiency strategies at a fraction of the cost of other solutions on the market.
Sefaira's platform enables architects to carry out sustainability analysis much earlier in the process of building design. The easy-to-use but sophisticated solution can carry out multiple analyses at the same time in a matter of seconds – using traditional statistical analysis and building physics tools this process can take hours.
Mr Crawford served as Senior Vice President of Oracle Corporation with membership of the Executive Board and Larry Ellison's Strategy Council. He managed Oracle's UK business between 1995 and 1999, and under his management the business grew from $270m to almost $1bn in annual revenue.
As well as his roles at Oracle, he has been President of EDS International with responsibility for all markets outside the US, Chief Executive of Bull UK and Executive Vice President and Head of EMEA for i2 Technologies.
He is currently the Chairman of Lombard Risk plc and Avanti Capital plc, and serves as a Non-Executive Director of Crimsonwing plc as well as being an investor in a number of private companies in the technology space.
"Philip is exceptionally experienced in building and growing technology businesses, and he will be a great partner for the business as we scale and grow," said Mads Jensen, CEO of Sefaira.
"We believe that Philip will play a key part in helping us realise our goal of removing the barriers to building green by helping the building industry design, manage and retrofit all facets of the built environment," he continued.
Founded in 2009, Sefaira (http://www.sefaira.com) produces cloud-based energy efficiency software to help the building industry design and retrofit buildings for energy efficiency and sustainability.
Using Sefaira's platform, building designers and retrofit assessors can analyse and compare green building strategies within a fraction of the time and cost previously required. This includes defining, quantifying, and optimising the energy, water, carbon and financial benefits of relevant design strategies.
Sefaira won the ‘Green Building Innovation of the Year’ award at London’s Ecobuild 2011 and the company has just been named one of the Global Top 200 companies in the sustainability sector.
The company recently began working with Lend Lease, managers of Bluewater, to reduce the shopping centre's £1.4m annual energy bill.
Sefaira has offices in London and New York.