Center Link Media Attributes High Demand for Toothbrush Replacement Heads to Peak Cold and Flu Season

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A common sense and inexpensive way to reduce the spread of cold and flu germs is to simply replace toothbrush heads.

Greg Spinder, President of Center Link Media says, “We chose to promote the electric toothbrush replacement head product specifically at this time, knowing that they would be in high demand."

Every year, from late November through March, the country braces for the dreaded cold and flu season. A January 2013 report from the Centers For Disease Control and Prevention stated that cases of influenza continue to increase in the United States and that most of the country is now experiencing high levels of influenza-like-illness. A common sense and inexpensive way to reduce the spread of cold and flu germs is to simply replace toothbrush heads.

Center Link Media is a Florida-based marketing firm that specializes in E-commerce and online sales via Daily Deals websites. Greg Spinder, President of Center Link Media says, “We chose to promote the electric toothbrush replacement head product specifically at this time, knowing that they would be in high demand. We attribute record sales of this product to the fact that people are more conscious of spreading germs via contaminated toothbrush heads during cold and flu season.”

Center Link Media chose to sell the 12-Pack of Oral B compatible brush heads, which are designed to fit Braun Oral-B electric toothbrushes and plaque remover models, as well as Oral B Vitality, Advance Power, Pro-Health Battery, Professional Care and Triumph electric toothbrushes. Eric Siversen, Director of Marketing at Center Link Media explains, “This particular product features color-changing bristles, so you get a visual reminder to replace the head vs. trying to guess when replacement is needed. The brushes also come with removable color-code rings for identification, which makes it easy for families to keep toothbrushes from cross-use – also reducing the spread of germs.”

Replacement of toothbrushes is recommended over sanitizing or sterilizing. According to the The American Dental Association ®, people should be aware of how these terms can be misleading. Although there are several toothbrush sanitizing products on the market, few can substantiate claims and are not cleared by the FDA. The ADA® explains that sanitizing normally means that bacteria are reduced by 99.9 percent, while sterilizing specifically means that all living organisms have been destroyed or inactivated. Guidelines published by the ADA’s ® Council on Scientific Affairs warns that no commercially-available toothbrush cleaning products have been shown to sterilize. Claims that go beyond sanitizing or reducing bacterial contamination of a toothbrush should be viewed critically by the consumer. In addition, if a consumer chooses to use a cleaning device, they should still continue to regularly inspect brushes for wear and consider a replacement more often. A 100% effective means of guaranteeing a clean and efficient toothbrush is to simply replace it every 3-4 months, when it’s worn, or after a bout with cold or flu.

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Eric Siversen, Marketing Director
Center Link media
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