Easy2 Recognizes Its Clients’ Best-Performing Product Demos and Product Selectors with the Second Annual 2013 “Easy2 Awards”

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A fun way to bring awareness on how to effectively present interactive merchandising content.

Putting product demos and product selectors in easy-to-see locations and creating highly interactive content will ensure that shoppers can easily find them - increasing views, engagement times and conversions.

It’s awards season! Feature films have the Oscars, Television has the Emmys, Broadway has the Tonys, and Interactive Merchandising has the Easy2 Awards! Easy2® Technologies, the leading provider of online and mobile merchandising content and technology to manufacturers and retailers, is proud to announce the winners of the 2013 Easy2 Awards.

“Last year, we created the Easy2 Awards as a fun way to recognize our clients’ best-performing interactive merchandising content and to bring awareness to best-practices on how to effectively present interactive merchandising content,” said Ethan Cohen, CEO of Easy2. “They were a huge hit so we decided to do them again in 2013.”

Easy2 Director of Client Services, Russ Tigue said, “The two main factors in determining the Easy2 Awards are number of views and engagement time. When clients place their content in prominent places and in highly visible marketing vehicles like emails, magazine ads and on product packaging, they receive large numbers of views. Long engagement times are a result of high quality assets and content, and a high degree of interactivity which keeps shoppers engaged. Easy2 Award winners understand how important product demos and selectors are to the shopping process. They also recognize that interactive content that includes image galleries, 360-degree rotations, product specs, as well as video, have much longer engagement times and shopper views than video alone.”

“Philips Saeco, winner of ‘Demo with Highest Engagement Time’ for its Exprelia Automatic Espresso Machine has a highly interactive demo with lots of content – it has a great image gallery with lots of image call-outs that focus on its features, multiple videos that explain how to install and use the machine, and a terrific cost comparison of home-brewing various coffee styles versus purchasing them at retail. There is a lot of interactivity that keeps shoppers engaged.”

“KitchenAid, winner of ‘Best Overall Demo, Housewares’ for its 13-Cup Food Processor has long engagement times because of its use of rich interactive content, explaining its features with great images, clear and visual explanations of what makes it so unique compared to its competitors, 360-degree rotations that allows shoppers to spin it around and video that shows shoppers its innovative design. In addition, KitchenAid received a large numbers of views because they used the demo everywhere, including in retailer ads and in email blasts.”

“The Easy2 Awards are fun,” said Tigue, “but they are meant to focus attention on how manufacturers and retailers can best use interactive merchandising content. Putting product demos and product selectors in easy-to-see locations and creating highly interactive content will ensure that shoppers can easily find them - increasing views, engagement times and conversions.”

For a complete list of Easy2 Award winners, and to view winning product demos and product selectors, visit: http://www.easy2.com/resources/easy2-awards-winners-2013.html
About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content that converts shoppers to buyers. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, Mitsubishi and over 150 others.

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