Homeserve Research Suggests Brits Have Lost That Saturday Night Fever

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35.7 million Brits more likely to stay in than go out on a Saturday night -- Two fifths go out less than once a month -- A quarter plan to entertain themselves at home more in 2013

HomeServe

HomeServe

With more people looking to tighten the purse strings this year, these figures show an increase in people hosting dinner parties, buying takeaways and settling down to watch a movie at home rather than going out.

Whether it’s the lure of television or the need to be more careful with our money, it seems Britons no longer have that Saturday night fever, as three quarters of us are now more likely to stay on the sofa than get our glad rags on and paint the town red.

New research released today by HomeServe, the home emergency specialists, reveals that no fewer than 18.5 million Brits (38%) socialise on a Saturday just once a month or less – with 6.8 million (14%) never going out. In total, some 35.7 million people – or 73% of adults – admit they tend to stay in more often than they go out.1

Just one in 10 Brits (11%) socialise every Saturday – an activity seen as such a part of British culture that it featured in Danny Boyle’s Olympic opening ceremony. And even among 18-24-year-olds, only in seven (14%) go out every week – compared to 20% who go out less than once a month.

The research reveals that nearly a quarter (23%) of us are consciously planning to spend more time at home rather than going out in 2013, with the majority planning not to leave the house during days of celebration including Valentine’s Day (74%), St Patrick’s Day (78%) and Christmas Eve (73%). A significant number (42%) will not even go out to celebrate on their birthday. And it seems that this frugal attitude to staying in more was a New Year’s resolution for many, with almost two-thirds of us (64%) staying in this New Year’s Eve.

Financial concerns appear to be one of the key factors, with three in 10 (29%) saying that they don’t go out as much as they would like because activities like buying drinks at the pub are becoming too expensive.

But the research also indicated that entertaining one’s self at home may not be quite the money-saver that it’s cracked up to be. One in five (20%) of respondents admitted that when they chose to stay in rather than go out, they tended to treat themselves to something else instead. And while a visit to the cinema including food costs an average of £13.18, a night in with a DVD and a takeaway came to £21.10.

But one positive effect of this attitude is that we are taking better care of our homes, with one in five (20%) saying that they were more mindful of looking after their property as a direct result of staying in more often.

The results also highlighted the discrepancy between the cost of going out in the capital and elsewhere in the UK. 21% of respondents in London would be willing to pay more than £4 for a pint of beer – nearly double that of any other region, with the average that people were prepared to pay for a pint was a much more modest £2.22.

HomeServe Memberships CEO Jonathan King said: “With more people looking to tighten the purse strings this year, these figures show an increase in people hosting dinner parties, buying takeaways and settling down to watch a movie at home rather than going out. Of course, as we spend more time at home, the importance of caring for our properties becomes paramount, which is why a service like HomeServe plays a vital part in providing homeowners with peace of mind.”

Notes to editors:
All research conducted online by YouGov on behalf of HomeServe, January 2013 among a representative sample of 1,000 UK adults. Mean averages and other calculations based on the results have been conducted by HomeServe.

1. The adult population of the UK is 48,844,900.

For more information, please contact:
Joseph Bradfield on 020 7861 3931 / jbradfield(at)bpconsumer(dot)co(dot)uk

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Joseph Bradfield
HomeServe
020 7861 3931
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