Lorel Enhances eCommerce Platform With Behavioral Data

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Deploy robust eCommerce websites that are integrated with consumer transactional and behavioral data.

Lorel is helping retailers understand their consumers’ online behavior and how to utilize the data effectively to increase average order values (AOV) and drive repeat purchases”, Sebastian Pistritto, President. Lorel Marketing Group.

Lorel Marketing Group (Lorel), a full-service marketing agency, today announced the release of its eCommerce platform designed to help retailers increase their online sales. The eCommerce platform provides the retailer with the tools to deliver a more relevant online shopping experience. The eCommerce platform delivers dynamic, personalized website content that is based on consumers’ online behavior across channels.

Lorel has developed an eCommerce platform that leverages a retailer’s current brand, online behavioral data and product transactions to enhance the online shopper’s experience. The eCommerce platform is managed by a centralized content management system that captures online shoppers’ information and leverages the data across the various transactional channels (mobile, website, social media and email). This provides retailers with a unified system to better target their customers purchasing needs and increase product sales.

A eMarketer’s article titled: “Ecommerce Sales Topped $1 Trillion for First Time in 2012” stated, “ Sales in North America grew 13.9% to a world-leading $364.66 billion in 2012—a figure expected to increase 12.2% to $409.05 billion this year.”

“Consumers are continuously engaging across multiple channels – researching product options, finding deals, reading consumer reviews and making purchases. Lorel is helping retailers understand their consumers’ online behavior and how to utilize the data effectively to increase average order values (AOV) and drive repeat purchases," Sebastian Pistritto, President. Lorel Marketing Group.

The fully scalable eCommerce platform allows retailers to showcase their merchandise to customers in a purposeful, transparent method; systematically guiding shoppers through their purchasing process and aiding in the reduction of shopping cart abandonment. The eCommerce platform content management system provides retailers with control and ease of updating products and product details.

The Lorel eCommerce platform optimizes users’ browsing time by providing transparent shopping options that support their online buying behaviors. For the retailer, Lorél integrates sophisticated business elements within the platform that not only simplify the product management process, but also effectively substantiate current marketing initiatives while capturing critical data for future campaigns. This includes the integration of product recommendations from social media sites and returning website visitors to determine if an offer should be presented to an individual consumer.

To learn more about the new eCommerce website platform for retailers being offered, visit http://lorel.com/lorelecommerce

Lorel Marketing Group
Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorél has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorel employs earnest collaboration. Privately held, Lorel provides the critical mass warranted to think, solve, and execute quickly across every discipline. Visit http://www.lorel.com
Lorel Marketing Group 590 North Gulph Road, King of Prussia, PA 19406

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Sebastian Pistritto
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