Little Adventures Embarks on an Online Adventure with Shopatron

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The children’s dress-up clothing brand launches a new eCommerce strategy to increase sales online and in local stores

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Shopatron has opened the doors of eCommerce to hundreds of brands who were reluctant to sell online because they value their retailer relationships...

For more than a decade, Little Adventures has been crafting quality dress-up clothes for children in North America. Now, with a new website in the works, the Utah-based company will bring its line of children’s products directly to consumers with a retail-integrated online store provided by Shopatron.

Shopatron has been the undisputed leader in eCommerce order management solutions for branded manufacturers for over 10 years. Using the Shopatron Order Exchange, brands can sell products online and pass the resulting orders to their retailers for delivery to customers. And this was important for Little Adventures, because local retailers are a critical component in their distribution strategy.

“Little Adventures specializes in making high-quality dress-up clothing for children that are comfortable and washable, guaranteed,” said Lance Mitchell, Senior Marketing Manager for Little Adventures. “Shopatron is the perfect solution for our company because it allows customers to purchase from our online store, which they have been unable to do until now. It’s an exciting way to meet consumer expectations while continuing to support our partners.”

“Shopatron has opened the doors of eCommerce to hundreds of brands who were reluctant to sell online because they value their retailer relationships,” said Shopatron SVP of Marketing, Mark Grondin. “We give brands the best of both worlds by enabling them to sell online and sell more through local stores.”

Both Shopatron and Little Adventures will be attending the Toy Fair in New York, February 10-13. To learn more about Shopatron, visit

About Little Adventures

Little Adventures is a privately owned company that produces dress-up clothes that are “mom designed with kids in mind.” The brand continues to expand in Canada and internationally. The company constructs all of their dress-up clothing with apparel-grade fabrics that last and are comfortable against a child’s skin. See the full line at or contact info(at)littleadventures(dot)com.

About Shopatron

Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron’s eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California; and Swindon, United Kingdom.

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Christine Gorney

Christine Gorney
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