Crownsville, Maryland (PRWEB) February 06, 2013
Ermis LABS, LLC, an innovative manufacturer committed to differentiated product offerings and high-performing skin care items, has selected Hamacher Resource Group, Inc. (HRG) as its marketing and strategic agency of record for the retail class of trade. HRG will be responsible for increasing awareness of the CoralActives™ brand portfolio through creative messaging, effective shelf placement, pharmacist engagement, and go-to-market prioritization and strategies.
Through the partnership with HRG, Ermis LABS is strategically positioned to grow market share and strengthen its best-in-class position. Given its exceptional value proposition and unique formulation, the CoralActives products, including Retinol Exfoliating Cleanser, Penetrating Acne Serum Gel, and a newly-introduced line of medicinal soaps, fill a void in the acne and advanced skin care subcategory.
“We understand that competing in a crowded marketplace – even when your product introduces a new innovation in the category – requires an extensive and dedicated marketing effort,” said Brian McNamara, company principal at Ermis LABS. “HRG demonstrated how deeply they understand the health, beauty and wellness space, and how they could support our growth plan with their broad retail marketing experience.”
McNamara continued, “Having HRG extend our team’s efforts with their proprietary market intelligence, creativity, and experience is going to help us execute more efficiently and effectively. We’re excited about moving forward and putting their branding, marketing and sales strategies into action.”
About Hamacher Resource Group, Inc.
Hamacher Resource Group, Inc. is a research, marketing, and category management firm specializing in consumer healthcare at retail. Product manufacturers, healthcare distributors, retailers, technology partners, and other organizations rely on HRG for strategic insights and creative solutions to improve the shopping experience. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee. More information on the company and its expertise may be found on the company website, http://www.hamacher.com.
About Ermis LABS, LLC
With so many skin care products on the market, it’s difficult to make sense of it all. Ermis LABS has committed itself to designing safe and exceptionally effective cosmeceuticals. High-quality ingredients coupled with professional counsel from pharmacists and dermatologists have resulted in a skin care line with the effectiveness of prescription brands and the value and convenience of over-the-counter products. The co-founders have a combined 30 years of experience in the pharmaceutical industry and spent many of those years in Dermatology. For more information, visit http://www.coralactives.com