(PRWEB) February 06, 2013
Virginia Beach, VA (February 05, 2013) – Liberty Tax Service and Los Angeles-based EC Hispanic Media are expanding their partnership to bring Hispanic consumers, high-value educational content. Through the partnership, Liberty Tax Service ~ Una Familia Sin Fronteras, will utilize El Clasificado's award-winning distribution to reach Hispanic families in 11 different US markets. Liberty Tax Service’s Hispanic Initiative will provide the latest vital fiscal and financial information to the growing Hispanic community. The content will be distributed in Spanish via a value-packed custom publication entitled "Más Dinero" (More Money) and inserted in leading newspapers in Phoenix, San Diego, Los Angeles, Sacramento, Miami, Albuquerque, Boston, Austin, Virginia, Portland and Washington State.
Liberty Tax Service "Más Dinero" newspaper insert will provide fiscal and financial information to Spanish speaking taxpayers, in addition to valuable information on “Deferred Action”, as well as guidance on how to obtain and properly use an ITIN number. Furthermore, the publication presents the success stories of students that have gone through Liberty Tax Service’s educational workshops. "Más Dinero" publication can be found at over ten thousand (10,000) distribution points throughout Los Angeles, San Diego and the Central Valley including selected Liberty Tax Service’s retail locations located in high-Hispanic-density locations. In other markets, the publication can be found inserted in leading newspapers the week of February 4th:
"We were happy to partner with EC Hispanic Media as we launched this program last year. Given the success of the program we are excited to expand it to 11 markets. Liberty Tax Service~Una Familia Sin Fronteras is proud to sponsor this terrific educational initiative in alliance with EC Hispanic Media,” commented Martee Pierson, Liberty Tax Service, Director of Diversity Programs & Executive Director of Liberty’s Una Familia sin Fronteras Foundation. In addition,El Clasificado will co-brand 900 strategically positioned racks throughout Los Angeles and San Diego areas with mini-billboards of Lady Liberty aka Doña Libertad.
"Liberty Tax Service’s continued commitment towards the advancement of the Hispanic community has been the top reason why this program has grown. We look forward to continuing to partner with Liberty Tax service this year and next year," said Martha de la Torre, CEO of EC Hispanic Media.
As a way to augment the program and build a new point of engagement with Hispanic consumers, Liberty Tax service & El Clasificado will host an educational consumer workshop in the offices of El Clasificado during February 2013. This initiative will allow consumers to learn more about how to obtain the maximum refund possible, new tax laws, careers at Liberty Tax Service and information on the deferred action program. “We want this program to deliver great value to the consumer and to our client. We are committed to continued additions to this program that will not only deliver the expected results for our client, but will exceed them,” concluded Hugo Hernandez, Director of Marketing, Events and National Sales at EC Hispanic Media.
About Una Familia Sin Fronteras
Liberty’s Una Familia Sin Fronteras is an educational outreach program that brings financial and fiscal education seminars and courses to Hispanic communities across the nation, at no cost. Additionally, alliances have been established by Liberty Tax Service’s Diversity Programs team than enable over 400 national, regional and local organizations with important messages for the Hispanic community to provide these messages at no cost. “Liberty Tax Service has long been involved in community service and educational projects on a national level. To better serve the Hispanic community, we created the Una Familia Sin Fronteras initiative to bring value, education and ultimately, financial and fiscal success to Hispanics throughout the United States,” says John Hewitt, Founder and CEO of Liberty Tax Service.
About Liberty Tax Service
Founded in 1997 by CEO John T. Hewitt, Liberty Tax Service is the fastest-growing tax preparation franchise ever. Liberty Tax Service has prepared over 10 million individual income tax returns to date. Liberty Tax Service and its nationwide network of over 30,000 tax preparers are ready to offer their assistance at any time. According to the International Franchise Association’s Franchise Business Economic Outlook, the number of franchise units in the United States declined from 2009 until 2012. Currently there are approximately 27,000 fewer total franchise establishments operating in the United States than there were in 2008. (774,016 in 2008 compared to 746,828 in 2012). In spite of this downward trend, Liberty Tax Service increased its number of locations from 2,695 in 2008 to 4,183 in 2012.
Liberty Tax Service stands behinds community enrichment efforts by sponsoring various non-profit organizations and urging their employees and franchisees to give back to their communities. To extend that community support, Liberty also offers an online tax service, eSmart Tax, which enables some to do their own taxes wherever there’s a computer. eSmart Tax is backed by the tax professionals at Liberty Tax Service and its nationwide network of over 30,000 tax preparers, ready to offer their assistance at any time.
For a more in-depth look at Liberty Tax Service, visit Libertytax.com or the Give Me Liberty! Magazine. Follow Liberty Tax on Facebook at Facebook.com/LibertyTax and on Twitter at Twitter.com/libertytax or check the blog at Libertytax.com/TaxLounge or contact Liberty Tax directly at 1-877-at-Liberty.
About EC Hispanic Media
EC Hispanic Media is a Los Angeles based company with headquarters in Norwalk, California. Through its flagship print product, El Clasificado, EC Hispanic media reaches 1.5 million Hispanics on a weekly basis. Its footprint extends from the Central Valley of California to San Diego with a distribution of 500,000. In the last year, the distribution has grown at a neck breaking pace, and has recently expanded into the Fresno and the Bakersfield markets. EC Hispanic media also owns elclasificado.com which currently generates 12.5 million pageviews. EC Hispanic Media’s events division produces “Quinceañera Expo” which attracts 10,000 attendees annually, and the “Su Socio de Negocios” small business workshop series. EC Hispanic Media also reaches the bilingual Hispanic via its online property alborde.com and its “Día de los Muertos” event in November. Most recently, EC Hispanic Media launched the monthly publication El Punto in the Los Angeles market to fill the void in local news and information left behind by other shrinking publications.