Dallas, Texas (PRWEB) February 06, 2013
Haggar Clothing Co., the iconic American heritage apparel company, has selected The Marketing Zen Group, an award winning, Dallas-based firm, to lead the social media initiatives for its Haggar® and LK Life Khaki™ brands.
“At Haggar Clothing Co, we have a long and positive relationship with our customer and are looking forward to leveraging social media to engage with them further. With the exciting strategies that we are introducing within Haggar, LK Life Khaki and other projects, having this voice is essential.” said Rich Honiball, SVP of Marketing, Licensing & E-Commerce. “We chose The Marketing Zen Group because of their passion, drive and entrepreneurial spirit. We feel that social media calls for the ability to be both nimble and quick-to-adapt – both qualities we found within Marketing Zen,”
The Marketing Zen Group commenced work January 2013 and will provide social media engagement, social media strategy, online community management, and digital content development across platforms. The Marketing Zen Group's support includes a number of upcoming campaigns and events.
“Haggar is an established, authentic, and trusted brand,” said Shama Kabani, CEO of The Marketing Zen Group and author of the runaway best seller, "The Zen of Social Media Marketing," just released in its 3rd Edition. “We are excited to hit the ground running to move Haggar forward in the social media world. Haggar's customers are multi-generational, and we anticipate a huge response when they are engaged through the medium of their choice."
About Haggar Clothing Co.
Since its beginnings in a one-room office in Dallas, Texas in 1926, Haggar Clothing Co. has grown from a manufacturer of men's fine dress pants and slacks, into one of the most recognized and innovative apparel brands in the market. Haggar coined the term “slacks” in 1938 and continued to lead menswear innovation with the introduction of pre-cuffed pants, expandable waist pants, wrinkle-free cotton casual pants, and suit separates. In addition to its Haggar® brand, the company has developed and launched the highly successful and eco-friendly LK Life Khaki™ brand. Haggar is the official clothing partner of the Hockey Hall of Fame and the Pro Football Hall of Fame. Haggar Clothing Co. today commands the #1 market position in men's dress pants in the United States, as well as the #2 share in men's casual pants, and has been a leader in men’s apparel for over 85 years.
About The Marketing Zen Group
The Marketing Zen Group is an award winning, full-service web marketing and digital PR firm dedicated to providing turn-key services for businesses and organizations looking for more leads, higher online visibility, and a better brand reputation. Founded in 2009, the company has experienced an average growth of 450% per year. Learn more at http://www.MarketingZen.com
For more information, please contact Carrol Van Stone at Carrol (at) MarketingZen (dot) com or at 1-888-460-6008.