The team at Collective Bias is extremely excited and proud to be recognized by Forbes as one of America’s most promising companies.
Bentonville, AR (PRWEB) February 06, 2013
Collective Bias, a social shopper media pioneer, announced today that it has been listed at No. 100 on Forbes annual ranking of America’s Most Promising Companies -- a list of one hundred privately held, high-growth companies with bright futures.
Co-founded in 2009 by Amy Callahan, now COO, who was named as one of Forbes' top 11 women who started amazing companies, and John Andrews, now CEO, the company focuses on building the ever-evolving relationship between brands and retailers and today’s consumers. By utilizing its internal community, Social Fabric, Collective Bias is able to produce valuable content and social media messaging on behalf of its clients. Consisting of 1,300 shopping-focused influencers, Social Fabric allows brands to reach more than 40 million across multiple social channels, increasing sales and brand recognition.
“Both myself and the team at Collective Bias is extremely excited and proud to be recognized by Forbes as one of America’s most promising companies,” said Amy Callahan, COO of Collective Bias. “While our company is still in its infancy in an industry that is relatively new, our focus is growing Collective Bias into the leader of the social shopper media space while creating a working environment that fosters collaboration and motivation among the staff and the Social Fabric community."
Over the next year, Collective Bias is focusing efforts on increasing operations throughout the U.S. and abroad and is expecting to increase its clientele, which already includes major Fortune 100 companies.
About Collective Bias
Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis and San Francisco and is expanding to Toronto and London in 2013.
Social Fabric is a proprietary community consisting of approximately 1,300 shopping-focused influencers with an aggregate multichannel reach in excess of 40 million.
One metric never says it all. For the Most Promising list, FORBES strove for a holistic gauge of young, privately-held companies, trying to pin down their trajectories by looking at a slew of variables. Over the course of six months FORBES reviewed thousands of applications. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships. FORBES turned to CB Insights, a Manhattan-based data research firm that specializes in assessing private companies, to refine the search. Their MOSAIC software scans 45,000 sources to measure a company’s health. A new distribution deal, for example, marks a positive signal, while the loss of an executive is a negative. MOSAIC gathers those myriad signals into a final score that FORBES uses as an initial guide in producing the list. After verifying sales numbers, speaking with each company and debating their merits and blemishes, FORBES produces a final ranking.