RootWorks CEO, Darren Root, Among Prestigious Attendees of the AICPA and CPA2Biz SaaS Executive Round Table

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Top thought leaders gather to discuss leading cloud technologies and how to best serve the accounting profession now and into the future

I will continue to attend events like the SaaS Executive Round Table in order to thoroughly understand the technology available to firms and educate the profession.

RootWorks, the accounting profession’s premier membership-based education organization, today announced that its CEO, Darren Root, CPA, CITP, CMGA, was chosen to participate in the recent AICPA/CPA2Biz SaaS Executive Round Table event in New York. This select group of experts gathered to review today’s most advanced cloud-based technologies and exchange ideas and information on how vendors and service organizations can best support firms of all sizes.

“It was an honor to be selected to participate in the AICPA’s round table,” stated Darren Root. “I sat alongside the profession’s top leaders, who have all been active, positive participants in the evolution of the profession. It made for an incredibly dynamic and informative event.”

The goal of the SaaS Round Table is to bring leaders together from various sectors to provide updates on recent technology advancements and define the role of technology in accounting firms. Participants are tasked with identifying areas for improvement and helping shape the vision for future innovations. In attendance were trade media editors, large firm practitioners, vendor executives, and executives from AICPA and CPA2Biz.

Darren Root continues to play a major role in the advancement of the profession. Attendance at the AICPA event is another indicator of his dedication to staying in front of technology change and helping shape the accounting profession.

“I will continue to attend events like the SaaS Executive Round Table in order to thoroughly understand the technology available to firms and educate the profession,” stated Root.

The SaaS Executive Round Table event took place January 28-29, 2013, at AICPA headquarters in New York, New York.

About Darren Root, CPA, CITP, CMGA
As co-founder and managing partner of RootWorks, LLC, Darren is dedicated to educating the accounting profession in the areas of workflow efficiency, technology, and best practices. Combining more than 25 years as a practicing CPA with his extensive knowledge of SaaS innovations, integrated software, and paperless processes, Darren has emerged as a nationally recognized speaker—presenting at large-scale trade conferences and events across the country. He also co-authored The E-Myth Accountant with business guru Michael Gerber, which was released in March of 2011. Darren is Executive Editor of CPA Practice Advisor and a guest lecturer at Indiana University’s Kelley School of Business.

About RootWorks
RootWorks is an exclusive membership-based organization dedicated to serving the needs of small to mid-sized tax and accounting firms nationwide. We are committed to educating our members on how to implement leading strategies and innovative technologies to create workflows and systems that enable them to operate at peak efficiency. We also provide members with state-of-the-art website creation, brand identity, and marketing collateral development services. For more information on RootWorks, contact info (at) rootworks (dot) com or visit

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Kristy Short
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