Kikk Off Chinese New Year with Kikkoman

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February 10th is Chinese New Year, and this holiday kicks off the Year of the Snake. Chinese New Year is the most important of the traditional Chinese holidays.Whether you're planning to celebrate for the first time or you celebrate it each year, Kikkoman has you covered. Check out http://www.kikkomanusa.com/cny/ for a guide to celebrating Chinese New Year, and may it bring you good luck in the coming year.

February 10th is Chinese New Year, and this holiday kicks off the Year of the Snake. Chinese New Year is the most important of the traditional Chinese holidays. In China, it is known as the "Spring Festival" and marks the end of the winter season. Regional customs and traditions concerning the celebration vary widely. For some, families clean their house in order to sweep away any ill-fortune and to make way for good incoming luck. Whether you're planning to celebrate for the first time or you celebrate it each year, Kikkoman has you covered. Check out http://www.kikkomanusa.com/cny/ for a guide to celebrating Chinese New Year, and may it bring you good luck in the coming year.

Start with your sign. Whether you know it or not, you've got a Chinese Zodiac Sign. Maybe you're a Horse, or possibly an all-powerful Dragon. No matter which Zodiac you are, we have inventive, Asian-inspired recipes to please your palate. Kikkoman has made it easy for you. Simply click here, enter in your birth year, find out your sign and what food you line up with. For fun, look up the Zodiac sign of your loved ones and friends to see if you are compatible… you might be surprised!

Traditionally there are several foods served on Chinese New Year that symbolize longevity, abundance, prosperity and wealth.
Here's a quick cheat sheet:
Longevity: Noodles, Kikkoman's Long Life Noodles
Abundance: Fish, Kikkoman's Sea Bass with Lime Ponzu
Prosperity: Chicken, Kikkoman's Teriyaki Chicken Wings
Wealth: Clams, Kikkoman's Spring Rolls

Using condiments when it comes to cooking and looking for a way to decrease your sodium intake? Check out Kikkoman's Less Sodium, More Flavor infographic for a side-by-side comparison of how soy sauce stacks up to other condiments. Kikkoman Soy Sauce, or Less Sodium Soy Sauce if you're looking to reduce sodium intake, are essential for preparing these delicious traditional Chinese New Year foods.

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Chelsea Sterling
chelsea.sterling@ketchum.com
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