Brent Leary to Host Second Annual: Social Biz Atlanta 2013: Improving Customer Experiences by Improving Your Ability to Beat Expectations on Feb. 22, 2013

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CRM Visionary and Small Business Guru Brent Leary to host second annual "Social Biz Atlanta 2013: Improving Customer Experiences by Improving Your Ability to Beat Expectations” at the Georgia Tech Research Institute Conference Center (250 14th St NW, Atlanta, GA 30318). This free one day comprehensive conference offers small and medium sized businesses specific information and advice on how to leverage social media and social business strategies to meet the needs of the ever empowered social customer and compete with the big guys.

Social Biz Atlanta

"I wouldn't miss Social Biz Atlanta! From influential tech executives, to savvy innovators and entrepreneurs... it's an opportunity to network with a connected and influential crowd..." Anita Campbell, Small Business Trend

Brent Leary, one of the most recognized names in customer strategies for SMBs, has assembled an impressive list of industry experts and solution providers for a free one day information packed seminar on February 22, 2013. This day-long free conference is being held at the Georgia Tech Research Institute Conference Center in Midtown Atlanta.

This year’s them is centered on helping SMBs transition from using social media tools to being strategic social businesses. This year the programming for the general session will be focused on small and mid-size businesses. Including subjects on, Marketing Automation, CRM, Content and how to use them to engage social customers. Topics include:

  •     Serial Entrepreneurship in the Age of Social Business
  • The Subscription Economy: Why Subscriptions Are Good for Business and Customer Relationships
  • Gamifying Your Business to Improve Customer Experience and Employee Satisfaction
  • Marketing Automation - Combining Social, Email, SEO and Content Marketing to Optimize Customer Acquisition
  • Leveraging Social, Mobile and The Cloud to Give Customers Service They Will Rave About
  • Content, Curation, Community and Influence
  • The Realities of Becoming a Social Business, Revisited
  • A Look Into The Future of Social Business

Also featured this year is a special “lunch and learn” marketing automation demonstration by Hubspot’s product marketing director Rick Burnes.

This year’s speakers include: Brian Bell, Chief Marketing Officer, Zuora; Ashish Bisaria, Senior Vice President, Customer Experience, Manheim; Rick Burnes, Product Marketing Director, HubSpot; Anita Campbell, CEO and Publisher, Small Business Trends; Robin Carey, CEO, Social Media Today; Teresa Caro, Vice President Social Marketing, Engauge; Ginger Conlon, Editor-in-chief, Direct Marketing News; David Cummings, Cofounder, Pardot; Bert Dumars, Vice President, Principal Analyst Serving CMOs, Forrester Research; Donna Ennis, Project Director, MBDA Business Center; Jon Ferrara, Founder,; Tricia Gellman, Senior Director, Product Marketing,; Art Hall, Director, Alvarez and Marsal; Rob Houser, Senior Director, Product Management, Sage; Paul Greenberg, President, the 56 Group & Author of CRM at the Speed of Light; T.A. McCann, VP of Product Strategy, BlackBerry; Scott Mitchell, CEO of LoopLogic; Judy Mod, CEO of Social Gastronomy; Jeff Nolan, VP of Product Marketing, Get Satisfaction; Kyle Porter, Cofounder and CEO,; Ramon Ray, Publisher,; Nate Skinner, VP of Product Strategy,; Michael Thomas, Customer Success Manager, Microsoft; Heidi Tucker, Vice President, Global Alliances, InsideView.

Thanks to event sponsors (Georgia Tech, Get Satisfaction, HubSpot, InsideView, Microsoft, Nimble, Oracle, Sage,, Zoho and Zuora) we are able to make Social Biz Atlanta 2013 no charge to attend again this year - but you must register online in advance to reserve your seat as seating is limited.

"I wouldn't miss Social Biz Atlanta! From influential tech executives, to savvy innovators and entrepreneurs... it's an opportunity to network with a connected and influential crowd, and forge powerful connections. Last year I not only learned insights that only world-class practitioners deliver, but I developed business relationships leading to sales growth for my company," says Anita Campbell, publisher of Small Business Trends.

"Companies have to get in synch with how social/mobile is shaping customer behaviors and expectations in order to provide them with experiences that keep them around longer. And it takes more than saying "Like Us" or "Follow Us" to create meaningful relationships in the Social Age. It takes looking internally to see if your company is ready, willing and able to work together in order to engage customers who want to be valued for more than just a financial transaction. I'm excited to be able to bring this awesome group of experts back to Atlanta" adds Brent Leary, Social Biz Atlanta event organizer.

To register for this event please go to: and click on the Register button.


About Brent Leary:
Brent Leary is a CRM industry analyst, expert advisor to SMB, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Recognized by InsideCRM as one of the 25 most influential industry leaders, Leary also is a past recipient of CRM Magazine’s Most Influential Leader Award. He serves on the national board of the CRM Association, on the advisory board of the University of Toronto’s CRM Center of Excellence, and on the editorial advisory board for The Atlanta Tribune. Leary writes regularly for and, and serves as Blogger-in-Residence for He hosts the “One on One” conversation series at, and teams up with Paul Greenberg on the CRM Playaz show.

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