Shop-by-Color Website Features Red for Valentine’s Day

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ColorOf Features Electronic Swatches All In Red for Valentine’s Day – Making It Easy to Click on the Color Red and Find What You Are Looking For features red for valentine's day

ColorOf in Red For Valentine's Day

Valentine’s Day is strongly associated with red and searching for the right item in red is what ColorOf is all about.

ColorOf, the website that lets users search by any color, updated their homepage with the color that best symbolizes Valentine’s Day – Red. The recently redesigned website allows users to click on any color they like and search for items in that color. By featuring electronic swatches that are predominantly red in color it’s easy to visualize how color search can help the consumer as Valentine’s Day approaches.

“There are a ton of use cases for shopping by color. There are the obvious uses for our website such as searching for paint, makeup, and apparel but there are certain holidays where giving our users the ability to search by any color is really important. Valentine’s Day is strongly associated with red and searching for the right item in red is what ColorOf is all about. We put a bunch of red items on our homepage as examples of what someone may be searching for in red. It could be a tie, scarf, lipstick or if you wanted to be really over the top you could paint the entire bedroom.” says Melissa Ramos.

The developers of believe certain holidays will drive additional traffic to their website, Valentine’s Day being one of them. Other holidays where color is important include Halloween, St. Patrick’s Day, Christmas or possibly one of the most notable the festival of Holi celebrated in India and other parts of the world. Giving users the ability to search for items by any color can make it easier to show that holiday spirit.

“We plan on taking into account what holiday is approaching and featuring electronic swatches on our homepage that best represent those holidays. For St. Patrick’s Day prepare to see a lot of green nail polish on our site.” says Melissa Ramos.


The website lets users visually search and shop by color, bringing them matching items in the color range they are looking for. The goal of the developers is to continuously feature ways users can leverage the service.
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