GMA Consulting partners with CollabFactory to make integration of and Microsoft SharePoint simple and easy using SFConnector

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GMA Consulting, the London-based IT consultancy specialising in collaboration, cloud and CRM solutions, is pleased to announce that it has entered into an agreement with CollabFactory to act as a reseller and implementation partner for CollabFactory's flagship SFConnector product which, through its data and object synchronisation capabilities, enables the seamless integration of and Microsoft SharePoint.

GMA Consulting has a strong track record in providing its financial services clients with advanced functionality centred on the Microsoft SharePoint platform. Now GMA is partnering with CollabFactory to market and implement CollabFactory's flagship SFConnector product.

GMA is CollabFactory's first partner outside the United States and will serve customers in the United Kingdom and the rest of Europe. GMA has also been granted exclusive reseller rights for the financial services sector in the UK.

“Many of our financial services customers use both SharePoint and and would like to transfer data and documents between them. The two platforms do not integrate natively so until now any interaction between SharePoint and the SFDC required custom-written actions via salesforce’s API which is time consuming and expensive,” said Ben Grey, a Director at GMA Consulting.

SFConnector is a cost-effective, easy-to-configure SharePoint add-on that enables timely and accurate sharing of both customer and sales information by automating one way or bi-directional data synchronization between SharePoint and It uses the native web service API of and is fully supported by both platforms. Without compromising the integrity of either database, it gives individuals and teams the information they need to be more collaborative and productive.

Customers using SFConnector will see many ways to quickly and easily integrate SharePoint and and other information sources as well. This will benefit areas of the business such as marketing, customer services, client service teams, project teams, help desks and call centres.

“We are delighted to be working with CollabFactory and we believe that SFConnector will provide our clients with a flexible and effective yet inexpensive solution to help them integrate SharePoint and,” continued Grey.

Paul Chae, Vice President of Product Marketing at RedMetal Inc, said, “We are really pleased that GMA Consulting has become our first partner serving the European and United Kingdom markets. In GMA we have found a firm that, like us, is focussed on the SharePoint and platforms. And GMA has a solid track record of delivering quality solutions into the financial services sector, a market that is very important for us.”

Organisations interested in learning more can visit or contact GMA Consulting on +44 (0)20 7960 2880.

About GMA Consulting
GMA is a London-based IT consultancy specialising in collaboration, cloud and CRM solutions. Utilising Microsoft SharePoint, Windows Azure and we build business applications, with a particular focus on process and document generation automation, to help our clients run their organisations more efficiently and effectively.

About CollabFactory
CollabFactory ( is a new RedMetal Inc. company. CollabFactory is an online storefront for software products and services designed specifically for the Microsoft SharePoint ecosystem and built by SharePoint business and technology experts.

About RedMetal, Inc.
RedMetal, Inc. ( is a privately held concern, focused on transforming great ideas into products and intellectual property intended to deliver high value for consumer and enterprise markets. RedMetal, Inc. capitalizes on market opportunities by validating customer interest with minimally viable products and securing customers and driving revenue early in the lifecycle. The founders, team members and mentors have decades of experience working with both new ventures and Fortune 500 companies. RedMetal works with internal product ideas but also seek early stage entrepreneurs who can benefit from RedMetal’s unique process. RedMetal is a privately held company based in Boston.

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Ben Grey
GMA Consulting
+44 (0)20 7960 2880
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