BlueKai Named to Forbes’ List of America’s Most Promising Companies

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World's first complete enterprise data activation system for intelligent marketing named to Forbes’ annual list of the 50 Most Promising Companies.

BlueKai, the world's first complete enterprise data activation system for intelligent marketing, was named to Forbes’ annual list of the 50 Most Promising Companies, a who’s who of today’s fastest-growing private businesses with brilliant prospects.

“We are thrilled to be recognized by Forbes,” said Omar Tawakol, CEO of BlueKai. “This award is a testament to all the hard work the BlueKai team has done in transforming the way companies think about marketing as it is informed by data. More marketers than ever are using data to engage with their customers across all media channels, including mobile and social, and we are powering that exploration for some of the biggest brands in the US.”

With the proliferation of data-driven marketing integration and big data as a widespread practice on Madison Avenue, BlueKai continues to experience strong momentum. The company’s revenue run rate has doubled over the last year to $50 million with the data management platform (DMP) business on track to increase its revenue by 200 percent year over year. Many of the world’s leading brands work with BlueKai with almost 50 percent of the FORTUNE 30 currently using the company as their data management and activation platform.

Forbes and CB Insights compile the list annually ranking America’s most promising privately held companies based on their business model, management team, customers, strategic partnerships and investment capital.

Methodology
One metric never says it all. For the Most Promising list, Forbes strove for a holistic gauge of young, privately-held companies, trying to pin down their trajectories by looking at a slew of variables. Over the course of six months Forbes reviewed thousands of applications. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships. Forbes turned to CB Insights, a Manhattan-based data research firm that specializes in assessing private companies, to refine the search. Their MOSAIC software scans 45,000 sources to measure a company’s health. A new distribution deal, for example, marks a positive signal, while the loss of an executive is a negative. MOSAIC gathers those myriad signals into a final score that Forbes uses as an initial guide in producing the list. After verifying sales numbers, speaking with each company and debating their merits and blemishes, Forbes produces a final ranking.

About BlueKai
BlueKai (http://www.bluekai.com) is the world's first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their customer engagements. BlueKai represents the only end-to-end SaaS solution for marketers looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data. BlueKai has led the data-driven marketing category since 2008 when it launched the world's first Data Exchange and then branched out to create the first Data Management Platform (DMP) for marketers.

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Rachel Kahn