CRMCulture Announces 72 Percent Revenue Growth in 2012

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Company generates record sales of its flagship product: CRMCulture Productivity Pack for Pivotal CRM

We made the transition from being purely a CRM consulting shop to a full-fledged software company.

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CRMCulture LLC, a developer of powerful software tools that increase the usability of leading customer relationship management (CRM) systems, today announced that its 2012 revenue increased 72 percent over the 2011 figure.

The majority of the privately-held company’s revenue was derived from consulting services, but a significant, and growing proportion, came from sales of its flagship software product: the CRMCulture Productivity Pack for Pivotal CRM.

The CRMCulture Productivity Pack is a collection of no-coding, installable enhancements to Pivotal v6.0, a leading CRM system from Atlanta-based Aptean. The power of both the Pivotal platform and the Productivity Pack’s design is that almost all the features become available with no modifications to a customer’s existing tables, forms or code.

CRMCulture’s other noteworthy accomplishments of 2012 include:

  •     Being named by Aptean as the Pivotal CRM Partner of the Year for the third straight year based on the significant number of new Pivotal CRM sales and successful implementations
  •     Two of the country’s top five university endowments became customers
  •     Several global distribution partners were added to sell and support the CRMCulture Productivity Pack for Pivotal CRM internationally
  •     Headcount at the company’s Boulder-based headquarters increased by 100 percent
  •     Several high-profile and influential organizations from the financial services and manufacturing industries became customers
  •     The CRMCulture Training Center opened in Boulder

“2012 marked a turning point in the brief history of our company,” said CRMCulture Founder and President Steve Roch. “We made the transition from being purely a CRM consulting shop to a full-fledged software company. Consulting services will continue to be an important source of revenue, but software sales will account for a larger percentage of revenue as our company moves into the maturation phase. No other firm can deliver to Pivotal CRM users the software innovation and reliability we can.”

About CRMCulture
Boulder, Colo.-based CRMCulture drives a CULTURE of CRM usage and business process automation so clients can thrive in their unique business environments. Not only does the company help organizations implement their CRM and business automation systems, but it also fosters a "culture" of CRM that enables greater user adoption, superior customer management, and higher profitability.

CRMCulture was born from the passion that Founder and President Steve Roch acquired during his 20-year career as a CIO, VP of marketing, and customer service manager. The experience of selecting and implementing multiple CRMs, customer support, accounting, and marketing automation systems taught Roch that fostering an internal culture of innovation and operational excellence is what drives the success of any technology implementation.

In addition to consulting and implementation services, CRMCulture develops powerful software tools that allow its customers to easily customize their CRM system. For more information, visit

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