Sandra Bertsch Comments on Expected Corporate Event Trends

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Sandra Bertsch, noted event planner, believes that technology will play a major role in streamlining corporate event planning in 2013.

Successful Meetings has released an article detailing the five trends in corporate event planning that are anticipated to emerge in 2013. Sandra Bertsch, noted event planner based in San Francisco, California, reacts to the announcement of these trends in a recent press statement.

According to the article, technology is expected to create significant change in the way that event planners approach the task of coordinating and executing corporate occasions. The first prediction is that smart events will become increasingly popular. Next, the article asserts that automation will reduce expenses and allow event planners to decrease the overhead associated with corporate functions. Third, planners are expected to consolidate solutions to streamline tasks and reduce the amount of time necessary to plan a single event. Additionally, the article asserts that smartphones will take a more central role in event organization, as planners are expected to utilize these mobile devices to engage with clients and vendors. Finally, technology is expected to become more important in the field of meeting planning, as it can be used to collect data to create targeted event management strategies.

Bertsch believes that all of these predictions, although they may not represent the entirety of the trends that will emerge this year, are spot on in terms of how technology, in particular, will impact and change the corporate event planning field.

"Technology is constantly evolving," comments Sandra Bertsch, "and it would be foolish to overlook the value that today's mobile and smart devices bring to the table. I believe that the event planners who incorporate the latest in technological trends and gadgets will be successful in doing so if they implement these resources properly. In fact, I can seriously see these tools improving not only the efficiency of event planning processes, but improving the margins that planners are able to achieve on their services. This means that savings can be passed onto their clients and, ultimately, that everyone involved in the industry—from the planners to the clients to the technology manufacturers—will find the integration of new devices into the planning process to be highly beneficial."

Bertsch encourages other event planning professionals to stay up to date on the latest technology to emerge in the industry so that they can bring the highest value possible to their clientele while remaining competitive in their field.


Sandra Bertsch is an event planner based in San Francisco, California. Through her work, Sandra Bertsch plans and executes a wide range of events, including bridal and baby showers, weddings, Sweet Sixteen and birthday parties, anniversary celebrations, retirement parties, graduation parties, company events, product launches, and more. The goal of her work is to create memories for her clients, and she stays current on the latest event planning trends to ensure that each celebration is one that reflects the values and goals of the occasion. Sandra Bertsch understands and delivers on the expectations of her clients.

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Jenny Walkers
PR Management Inc.
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