The Real Story Group Releases New Infographic Charting Technology Vendors in Web Content Management, Digital and Media Asset Management, Enterprise Collaboration and More

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New infographic illustrates where WCXM, DAM, MAM, ECM, search, digital marketing, and collaboration technology vendors map to specific marketplaces.

Tony Byrne, President, The REal Story Group

Tony Byrne, President of The Real Story Group

A subway map motif is the simplest way to answer the age-old customer question of which vendors offer what types of technology," says Tony Byrne, President of The Real Story Group.

Independent analyst firm The Real Story Group has just released its 2013 Technology Vendor Map. This infographic depicts more than 150 global vendors competing in the areas of web content and experience management, digital and media asset management, document management (ECM), enterprise collaboration software, search, digital marketing technology, and more.

The map shows larger vendors such as HP, OpenText, IBM, Adobe, Microsoft, Google, and Oracle as central “hubs” amid larger marketplaces that are characterized by dozens of other vendors radiating out along different marketplace spokes.

“The map suggests that in each marketplace, a vibrant group of pure-play vendors is offering viable — and typically more innovative — alternatives to the major players,” adds RSG Principal, Theresa Regli.

The Real Story Group publishes in-depth and hard-hitting technology evaluations written by former implementers of the vendors included on the subway map. These unbiased evaluations offer an essential tool for enterprises evaluating all of the technology “lines” on the map.

About The Real Story Group
The Real Story Group, established in 2001, is a buyer's advocate for enterprises looking to invest in content technologies. We provide research and advisory services to support end users through content technology selection and implementation. We publish independent vendor evaluations that help IT executives sort out suitable technology choices to fit their particular scenarios. Our research is known for its technical depth, readability, and absolute neutrality.

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