Social media marketing is essential to the success of any effective business or nonprofit organization, enabling both to connect with customers in new, and hitherto unimagined, ways.
Palo Alto, CA (PRWEB) February 08, 2013
New Venture Marketing, a Palo Alto digital strategy firm, today announced that its introductory course, “Social Media Marketing for Beginners,” is now available for free online. The highly popular Stanford University Continuing Studies Program (CSP) class is taught by Robin D. Stavisky, Managing Partner, New Venture Marketing.
The course is offered free of charge on Social Media Marketing for Beginners on Youtube, Playlist 2, and was first taught at the Stanford University Continuing Studies Program in the Fall Quarter of 2012. The free online version of the course provides videos of all the classes that were originally presented at Stanford, giving online learners from across the country and around the world an inside look at the impact of new social media tools and their application in marketing.
“The Social Media Marketing for Beginners’ class received a wonderful reception at Stanford. Today, I am excited to make this class available online to anyone who wishes to learn more about this fast changing, critically important new world,” said Robin Stavisky, Managing Partner, New Venture Marketing. “Social media marketing is essential to the success of any effective business or nonprofit organization. New social media tools enable organizations to connect with customers in new, and hitherto unimagined, ways and are revolutionizing how companies market, communicate, and sell. Understanding how to apply these new marketing tools is essential for anyone in business -- of any age or level of experience.”
The course is presented in a series of short YouTube videos which deliver a broad overview of the most popular and promising new social media platforms and social media tools, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, augmented and alternate reality, and social games, with practical tips on how to apply these tools for marketing purposes. The presentations provide an insider’s look under the radar at the transformation in social media marketing as more users shift from PCs to mobile devices. They enable students to understand new techniques and best practices in Social Media Marketing and discover how to engage with their markets and create meaningful content across new social tools and applications.
Other class materials
Links to class readings and other videos, may be found on the Class Facebook Page http://www.facebook.com/MarketingandSocialMediaStrategy)
Copies of class presentations maybe found on the Class Blog: (http://www.newventuremarketing.com/stanfordconted/)
About Robin D. Stavisky
Robin Stavisky is founder and managing partner of New Venture Marketing, a digital strategy consultancy based in Silicon Valley, that helps high tech B2B companies and nonprofits reinvent the way they create value, market, communicate, and compete. An experienced consultant, teacher, and speaker on marketing and social media strategy, Robin has more than 25 years of experience in marketing with dozens of organizations. She received an MBA from Stanford University.