Acquirgy Announces Response to Google Changes

Share Article

New Google Enhanced Campaigns require major changes by advertisers.

“We’ve begun to develop a process on our own internal client base that is working. The approach analyzes bids and performance by device to develop a portfolio structure with tiered bidding to take advantage of the new enhanced campaigns.

Acquirgy, an acquisition marketing agency, has announced that its SEMpc (Search Engine Marketing Performance Consulting) practice has developed a process to migrate SEM efforts to address the recently announced Google Enhanced Campaigns. Working virtually 24/7 since the announced changes to the UI, the SEMpc team has analyzed historical data and performance for mobile, tablet and desktop across the company’s extensive client base and has begun to establish best practices of working within the new bidding environment.

“Our SEMpc group is positioned perfectly to address this situation for companies managing their SEM efforts in-house. It is a major change that needs to be implemented….not enough resources or experience internally to handle.” commented Steven Morvay, President and COO of acquirgy (http://www.acquirgy.com).

Through the group’s SearchLab proprietary analysis process, the SEMpc team will provide a spectrum of services from an initial analysis with a recommendation for implementing changes through actual hands-on assistance.

“We’ve begun to develop a process on our own internal client base that is working. The approach analyzes bids and performance by device to develop a portfolio structure with tiered bidding to take advantage of the new enhanced campaigns” added Cynthia Tully, VP, Account Director and head of acquirgy’s New York Office.

About Acquirgy

Acquirgy is an Acquisition Marketing Agency developing and executing marketing programs across all digital and traditional platforms driven by immediate and measurable response metrics.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Irv Brechner
Acquirgy
732-321-1924
Email >
Visit website