The Secret Is Out: Australia’s Best Holiday Destination As Revealed By Australians

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Tourists love holidays in Australia and so do Australians, but where do Australians love to go? Australian holiday accommodation and holiday parks search engine discovered that more 100,000 Australians prefer destinations that international tourists might not be so familiar with.

Turu Holiday & Caravan Parks

Turu Holiday Parks, Caravan Parks and Cabins

“Turu is continuing to generate a wide range of valuable tourism statistics which will help the whole industry to gain a clearer picture of domestic tourism trends and preferences”

Australia is a popular international holiday destination. In 2012 there were more than 6 million visitors and every year holidaymakers add more than AU $35 billion to the Australia’s economy according to Tourism Research Australia.

Regularly included in top ten global guides, Australia and its favourite tourist spots are recommended to families, backpackers, luxury and eco- tourists by leading travel organisations and websites including Lonely Planet, National Geographic, Tripadvisor & others.

But choosing where to go, what to see, and where to stay can be bewildering for first time international tourists, when visitors spend an average of only 25 days in Australia (a sprawling 7.69 million sq. km land mass; of 6 states, various territories and nearly 35,000 km of coastline).

Although the state of New South Wales, with Sydney and the coastal resort of Byron Bay are internationally recognised holiday destinations for international tourists, new search engine for holiday parks discovered that Queensland’s Sunshine Coast instead was the most searched destination in Australia, following the website’s initial online launch.

During its first 30 days of launch in 2012, over 100,000 Australia wide users visited Turu with more than 1 in every 4 searching for the state of Queensland and 20% of those of those clicking on The Sunshine Coast region in preference to other destinations that international tourists may be more familiar with.

Launching with more than 2,000 holiday park listings across Australia, the Turu website was established to provide travellers with a simple, easy solution to finding the right holiday accommodation and is already providing useful behaviour statistics.

“Turu is continuing to generate a wide range of valuable tourism statistics which will help the whole industry to gain a clearer picture of domestic tourism trends and preferences” said general manager, Robert Gallagher.

Mr Gallagher said these search statistics provide evidence of the value of Turu within the tourism sector, “as well as the wider travel community.”

“The Queensland numbers… demonstrate the value of Turu for holiday parks…to a national audience who will travel to different locations throughout the year,” said Mr Gallagher noting the Australia-wide interest in both Queensland and the Sunshine Coast.

With year round sunshine, rainforest, untamed wilderness, quaint coastal towns and more than 73 holiday park listings under the Sunshine Coast region on, the Australian local holiday secret is now out.

The top ten most clicked parks of the Sunshine Coast, Queensland during the launch period were:

  • BIG4 Cania Gorge Holiday Park, BIG4, Monto, Qld
  • Fraser Lodge Holiday Park, BIG4, Torquay, Qld
  • Maaroom Caravan Park, Maaroom, Qld
  • Australiana Village Caravan Park, Top Tourist Parks, Hervey Bay, Qld
  • Woodgate Beach Tourist Park, Woodgate, Qld
  • Alex Beach Top Tourist Park, Top Tourist Parks, Alexandra Headland, Qld
  • Piabla Beachfront Tourist Parks, Hervey Bay, Qld
  • Windmill Caravan Park, Urangan, Qld
  • Burrum River Caravan Park, Howard, Qld
  • Captain Cook Holiday Village, Top Tourist Parks, Seventeen Seventy, Qld

ends lists almost 1,800 holiday parks around Australia and has hosted more than half a million visitors and generated more than 40,000 booking enquiries in its first six months.

Turu is owned by Bauer Media Group, the world’s largest magazine publisher, with over 500 magazine titles around the world.

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