Keynote Speaker, Dr. Alan Hirsch, M.D., F.A.C.P., to Present at ScentWorld 2013

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Alan Hirsch, M.D., F.A.C.P., founder and neurologic director of the Smell & Taste Treatment and Research Foundation in Chicago, will be presenting as a keynote speaker for the annual ScentWorld 2013 conference in New York City, February 6 – 8, 2013.

Alan Hirsch, M.D., F.A.C.P., founder and neurologic director of the Smell & Taste Treatment and Research Foundation in Chicago, will be presenting as a keynote speaker for the annual ScentWorld 2013 conference in New York City, February 6 – 8, 2013.

Dr. Hirsch will discuss the topic "Research into Action: From Science to Market Implementation," highlighting how scent can affect one’s everyday life, such as weight loss, sexual arousal, emotions, and memory. He will be speaking on February 7, 2013 from 8:45-9:45 A.M. ET.

The annual ScentWorld 2013 event focuses on leveraging relevance and resonance to maximize revenue in today's marketplace. The program brings together well-known scent technology and fragrance manufacturers; scent marketing distributors and consultants; marketing, advertising and branding agency professionals, sensory marketing pioneers and established brands from across the globe. Participating in the three-day international event will place attendees on the fast track to utilize the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today’s sophisticated consumers.

Dr. Hirsch has conducted and published more than 200 research studies on the effects of smell and taste on human emotion, mood, behavior, diseases states, consumer preferences and weight loss, among other topics. His studies have been published in numerous medical journals including the Journal of the American Medical Association (JAMA), Chemical Senses, American Journal of Psychiatry, Psychiatric Times, International Journal of Obesity, Neurology, Journal of Neurologic Rehabilitation and Psychosomatic Medicine.

A sought-after speaker on the subject of sensory phenomena and disorders, he lectures frequently across the country. He has guest appearances on television programs such as CNN, the CBS Early Show and Good Morning America, and his research has been cited in major publications including Time and the New York Times.

For more information on Dr. Hirsch’s work, please visit smellandtaste.org.

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Katelyn OReilly

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