(PRWEB) February 07, 2013
The Real Estate Marketing Insider announced its opinion that agents and real estate firms should start using video and audio content with increased frequency and confidence in their marketing strategies. REMI made this announcement on receipt of news that indicates increased utilization of video real estate marketing.
Naplesnews.com of Florida broke the news that a whopping 70 percent of web users find websites that include video or sound content more entertaining. As more realtors turn to online and internet marketing campaigns, they’re paying more attention to this new statistic; realtors producing and posting videos as part of their marketing campaigns. These videos generally take the form of virtual, room-by-room tours of properties for sale. The quality and production value can vary, ranging from a slideshow of photos of the property to a video walkthrough with commentary. More important than the quality though, is the result. Most properties that utilize video marketing campaigns of some kind sell within days of the video being posted on the internet.
REMI believes that even for real estate professionals with large firms or portfolios, there’s no excuse not to use video marketing. With most video marketing campaigns consisting of material already collected to advertise properties, the biggest task is assembly into an attractive video. Though this can be done by professional editors at very reasonable prices, any realtor with iMovie and a bit of technical prowess is able to do it themselves with no trouble. The payoff for integrating video marketing into a property’s advertisement is big, and the effort required is low. The Insider advises all its realtors to start using video more.
The Real Estate Marketing Insider released a statement urging its readers who maintain real estate practices to start using more online video and multimedia in their marketing campaigns. Video marketing campaigns are inexpensive and easy to put together, and can go a long way toward getting a property sold.
About the Real Estate Marketing Insider:
The Real Estate Marketing Insider examines industry trends, news about mortgage and interest rates, and other vital information for real estate buyers, sellers, and professionals.