Marketing automation tools can be very intricate.
(PRWEB) February 07, 2013
Magic Logix is well known as a leader in digital marketing and for the use of marketing automation tools such as Marketo, Eloqua and Genius for business when applicable. Hassan Bawab, CEO of Magic Logix, is a member of the Young Entrepreneur Council and was asked to write an article for Forbes covering marketing automation titled "Are Marketing Automation Tools Right for Your Business? 5 Insights."
Marketing automation tools automate your digital marketing content after integration with your CRM and CMS software. They are a very sophisticated development for B2B business sales and data management. When used properly, these tools prove to be vital to the success of a business and help with lead scoring, sales processes, communication between the marketing and sales departments and content mapping. Magic Logix has implemented the use of marketing automation for a number of global clients, including Actian, Talend, SpringCM, FiREApps and InterWest Partners.
In the article, Hassan has discussed the following 5 Insights:
Start with as clean and clear a database as possible.
Establish a consistent lead scoring methodology to rank leads.
Establish strong communication between the marketing department and sales department.
Evaluate your current sales process flows.
Map your content (or develop a plan to do so).
Marketing automation tools can be very intricate. However, they are customizable and can be used to fit the needs of many different businesses. As a leading Global digital marketing agency, we are happy to implement the use of marketing automation tools when they are necessary for a business to thrive and understand their importance in helping to integrate both business and sales data.
- Hassan Bawab, Founder and CEO of Magic Logix.
For more information, please visit Forbes.com.