Market Ease Business Promotions Reveals How Retailers Can Use Online Marketing to Boost Holiday Sales This Year

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According to a new study by Retail Systems Research, retailers are boosting their online marketing spending this holiday season. The CEO of Market Ease Business Promotions, a web marketing firm, weighs in on the recent findings and gives additional insights on how retailers can leverage the web to boost holiday sales.

Search marketing remains important because people are searching for products when they are looking for reviews or to compare prices.

A new study titled “Loading the Sleigh: Marketers’ Plans & Expectations for the Holiday Season” by Retail Systems Research found that retailers are spending a lot more on web marketing this holiday season compared to previous years.

The survey polled 179 retailers in the months of August and September 2012.

Over 20 per cent of retailers surveyed said they will “significantly” increase spending on social media, mobile and e-mail marketing this holiday season, allocating over 50 per cent of their holiday marketing budget to those media.

Sixty-seven per cent of those surveyed expected an increase in online holiday sales in 2012 as a result of their marketing campaigns and overall trends in online shopping.

Market Ease’s CEO comments on this trend and gives additional insights to retailers looking to maximise holiday sales.

“It’s great to see some businesses recognising the importance of online marketing in their overall marketing strategy. However, what the study didn’t seem to mention was how retailers felt about paid search. It’s still a great way to boost traffic for the short term, so it fits in well with holiday promotions,” said Binh An Nguyen.

“Search marketing remains important because people are searching for products when they are looking for reviews or to compare prices. Buying keywords that target customers in the comparison and buying modes will help businesses increase the right kind of traffic to their sites,” he continued.

“It’s also important to make your websites mobile-friendly since people are using their mobile devices to compare prices while they’re shopping. You can spend a lot on web marketing, but if your marketing efforts points to a site that’s hard for shoppers to read while they surf the web on their mobile, then you are missing out on potential sales,” said Mr. Nguyen.

Businesses looking to boost their holiday sales through online marketing can contact the web experts at Market Ease Business Promotions.

About Binh Nguyen and Market Ease Business Promotions

Binh is the founder and CEO of Market Ease Business Promotions Pty Ltd., a company dedicated to helping small- to medium-sized enterprises succeed online. He is currently helping dozens of business owners generate a flood of leads and acquiring an avalanche of sales to their firms through the power of the Internet. His clients are located in Australia, New Zealand, US and the UK. In the last 4 years, Binh has helped several multi-million-dollar companies in Australia sell millions of dollars’ worth of products online.

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Binh An Nguyen
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