London (PRWEB UK) 11 February 2013
Rising star property finder portal, needaproperty.com today launched a new website with the help of specialist user experience agency, Cyber-Duck. The revamped website is the first online property portal to be a fully responsive web design able to scale to desktop, tablet and smartphones.
The new mobile-friendly portal is a result of in depth research conducted by needaproperty.com to become more user centric, as it set to challenge the market giants. The new website has been produced to provide the best possible user experience for visitors without the need to download separate iOS and Android apps (or navigate to a separate mobile website).
The navigation on the new website has vastly improved with a super-fast suggestive search, making it much easier for a visitor to find the perfect property. Cyber-Duck and needaproperty.com worked closely with Artirix, a world-leading search and content monetisation platform. Artirix delivered a back-end infrastructure to support the hundreds of thousands of properties on the website, along with powerful search and navigation features to enrich the user experience.
The responsive web design (RWD) technology means that needaproperty.com have one website which adapts to fit the screen or device of the user that is visiting the website. This is unlike other property portals who rely on having a different website built and maintained for each device.
The new website property pages contain extra information such as their proximity to local stations, schools, Google street view and other properties nearby to help improve the property decision making process.
Needaproperty.com’s “Area Guide” directory provides an alternative for users to navigate by counties, regions and towns as well as alphabetically and via Google Maps to easily find properties in their desired location. This section contains a guide to each town as well as local history and various interesting facts about the area. This way, a visitor has a clearer idea of whether the area is right for them before they view a property.
The “Agent Search” section allows users to find local estate agents. This is particularly useful for visitors as they can find recommended agencies that are selling property in the areas that they are interested in.
needaproperty.com selected Cyber-Duck due to a very successful track record working with the digital agency from 2005. CEO of needaproperty.com, Scott Green said: “Seeing the vision of our new website come to life is fantastic. I believe we now have the most user-friendly and informative property portal in the UK thanks to the user centred design (UCD) process that Cyber-Duck has created for us and the dramatically improved property loading times thanks to the help of the new search technology from Artirix.”
Danny Bluestone, Cyber-Duck’s managing director said: “The new website is optimised for those wanting to tap on touch screens as well as those wanting to click using a keyboard and mouse, so users can make property lifestyle decisions from an iPad at home, a PC in the office or on their Android device whilst commuting. There is simply no need to inconvenience a user to download a native app with the new needaproperty.com website. Our developers thoroughly enjoyed working with the Artirix engineers and integrating their API into the new website.”
Cyber-Duck produced the website using their ISO accredited User-Centred Design Methodology, ensuring that visitor usability was the top priority throughout the production process.
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needaproperty.com was launched in March 2012 and works with over 3,000 agents nationwide
needaproperty.com is a comprehensive online property website, helping home movers nationwide to find their next home with ease.
needaproperty.com deals directly with estate agents and new home developers, and does not take private advertising from private sellers or landlords
needaproperty.com has a sister site eastwestplc.com (EastWest Property Listing Company) showcasing UK homes in China bringing the East and West together plus needavaluation.com, which provides vendors with a simple, easy to use valuation tool that will help landlords and vendors find their ideal agent.
Established in 2005, Cyber-Duck is a leading independent digital agency with a world-class reputation, working with global brands including The European Union, Aston Martin, Imperial Tobacco Plc, Arsenal FC and Maxinutrition (GSK). Cyber-Duck is ISO accredited with its core services being Web & Mobile Production, SaaS Technology, User Experience, Consultancy, Marketing Branding and Hosting & Support. Cyber-Duck has won some of the most sought after industry awards including Webby Awards, the Construction Marketing Awards, the Davey Awards, the Communicator Awards, the Interactive Media Awards, and the W3 Awards.