(PRWEB UK) 7 February 2013
Google announced on Wednesday evening in a blog post that they would be launching Enhanced Campaigns, one of the biggest changes to Google Adwords in some time.
The aim is for advertisers to be able to target people based on the time of the day, location and device they’re using.
The idea is to meet the proliferation of new devices that people use to access information now including PCs, laptops, tablets, smart phones, hybrid devices, mini-tablets, televisions and more – enabling marketers to show people the right targeted advertisement.
The service will enable to manage everything in one place rather than working on and comparing several different campaigns.
Ben Austin, Managing Director at SEO Positive, recognises the importance of keeping up to date with the latest PPC methods:
“It’s great to see that Google are recognising the needs of PPC campaigners and have developed Enhanced Campaigns to help them target the right consumers with their ad campaign, meaning their campaign can be much more effective. This will be especially helpful for local search and help draw in business from people within the area by determining what they may be looking for.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.