Star Tribune Retains TapClicks to Deliver Robust Digital-Marketing Tools to Real Estate Professionals in The Midwest

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TapClicks analytics platform reveals how homebuyers find listings, giving agents better visibility into how their marketing efforts drive results

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This is a game changer for everyone.

TapClicks, the digital presence company, today unveiled a robust new reporting platform that Star Tribune will use to help Realtors pinpoint how homebuyers discover property listings in print and online. With nearly 7 million unique monthly visitors, Star Tribune, based in Minneapolis-St. Paul, reaches more consumers than any other Minnesota media brand.

“Agents struggle to know how homebuyers find the agent’s listings,” said Jeff Herr, chief operating officer at TapClicks. “We make sure the agents know how their listings are found and then the team at Star Tribune can help agents double-down on the promotions that drive the most engagement with homebuyers.”
Jason Erdahl, executive director of digital at the Star Tribune, is leveraging TapClicks technology to accelerate an important overhaul of the publisher’s real-estate channel. “When the snow clears and home-buying accelerates this Spring, we will be there to build the digital presence for every home on the market. This is a game changer for everyone.”

Real-estate agents will use the new dashboards and analytics to monitor the visibility of each of their listings, to understand how homebuyers find a home, and to see trends in consumer demand for homes and apartments. Agents order new ad units from within the platform, including print ads like Star Tribune’s weekend Showcase of Homes.

Babak Hedayati, chief executive officer of TapClicks, said the company is actively integrating digital-analytics and dashboards into an array of online marketplaces, from homes to autos and from retailers to service providers.

“The magic is in the analytics. Plug our platform into your program and we’ll show you what’s working now,” he said.

TapClicks is a market leader in developing the digital presence for businesses, products and services. The company has similar niche products for automotive, helping car dealers draw visibility for their car listings, for retail products and for service businesses.

TapClicks recently launched additional features as part of the latest product release that brings forward powerful alerts when a marketing campaign changes in performance. The new platform also now features a scorecard across an agency’s portfolio of clients for “at-a-glance” inspection points as well as additional integrations of third-party tools like Google Analytics, OAS 24/7 ad-server, Twitter and FourSquare.

Tapclicks provides digital-marketing solutions, performance analytics, turnkey digital packages for resale, and fulfillment for its clients as needed. Founded in 2009, Tapclicks operates out of offices in Silicon Valley, Canada, India and Mexico.

For more information, please visit Or contact Jeff Herr or Babak Hedayati at 408-725-2942 or by email at info(at)tapclicks(dot)com.

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