New Lite Brix™ Construction Sets Empower Girls And Boys To Create, Build And Illuminate Their Worlds With Lights

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Cra-Z-Art® Lights-Up 2013 American International Toy Fair with Highly Anticipated Girls Lite Brix™ One-of-a-Kind Lite Brix Mini Cooper Car to be Featured in Jacob Javits Convention Center Lobby at Toy Fair

In honor of its new line, Cra-Z-Art created a sparkly one-of-a-kind Lite Brix Mini Cooper to debut at New York Toy Fair and will be exhibited in the lobby of the Javits Center

Girls asked and we answered! We are so excited to unveil the Lite Brix girls line, each themed set lights up the world with beautifully shaped accessories and adorable mini figures creating a whole new level of fabulousness

Calling all Girls and Boys! Cra-Z-Art® is set to light-up New York (even more!) at the International Toy Fair with the debut of its new line of girls’ Lite Brix and additions to its Award-Winning core Lite Brix line, which will empower a whole new generation of smart, and creative children to shine as they build their worlds with light. With the newest lines of the LITE BRIX™ Super Light Building System, set to hit store shelves by May of 2013, girls and boys will glitzify and illuminate their cities with the awe-inspiring light-up brick building construction sets from Cra-Z-Art®! Cra-Z-Art will preview its Lite Brix Super Lite Building System to media in booth 473 on Level 3.

Additionally, in honor of its new line, Cra-Z-Art created a sparkly one-of-a-kind Girls Lite Brix Mini Cooper to debut at Toy Fair and will be exhibited in the lobby of the Javits Center.    Also to celebrate the girls line, which includes the Lite Brix Lite Up Runway playset, Cra-Z-Art® commissioned a stunning one-of-a-kind Lite Brix ensemble to be featured at Toy Fair.

“In year one, Lite Brix became a Toy of the Year Award Finalist for Activity Toy of the Year and Oppenheim Toy Portfolio Gold Award Winner, and year two for this amazing construction toy line will be even bigger,” said Lawrence Rosen, Chairman, Cra-Z-Art. “Girls asked and we answered! We are so excited to unveil the Lite Brix girls line. From Fashion Salon and Candy Shop, to a Light Up Runway and more, each themed set lights up the world with beautifully shaped accessories and adorable mini figures creating a whole new level of fabulousness.”

In addition to the brand new girls line, new construction sets will also be added to Lite Brix’ existing line, such as Race Cars, Police Station, Rescue Vehicles and more. The possibilities are endless with Lite Brix™, which are compatible with other major brick building systems and allows children to transform their creations into spectacularly-lit masterpieces for daytime or nighttime play.

Each building system includes super bright LED light-up bricks that cycle through four colors, translucent pieces, a battery pack, and connector pieces that attach the Lite Brix™ to each other so the models can be built on different angles. 3 "AA" or “AAA” batteries required (not included). Ages 6+, prices range from $9.99 - $99.99.

Lite Brix received an Oppenheim Toy Portfolio Best Toy Award and is also a finalist for the 2013 TOTY Award, nominated for Activity Toy of the Year—toys that inspire creative play through various forms of activity. The TOTY Awards winners will be announced February 9th, launching Toy Fair Week.    

CRA-Z-ART® founded by Lawrence Rosen in 2008, is the fastest growing arts, craft and toy company in America focused on bringing excitement and innovation to both the toy and school supply market.     CRA-Z-ART® is a prime manufacturer based in Randolph, New Jersey with factories in the USA and China.

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Cra-Z-Art will preview its Lite Brix Super Lite Building System to media in booth 473 on Level 3. For a same day appointment, images or other information, Contact:

Ida Yenney                Scott Goldberg
GennComm                GennComm    
(818)839-1410            (847)347-3333
ida(at)genncomm(dot)com            scott.goldberg(at)me(dot)com

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Ida Yenney
GennComm
818-839-1410
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