Burlington, VT (PRWEB) February 07, 2013
Brand Outreach the brand management specialists recently announced a partnership with The Healthy Back Institute to further extend their already international brand.
The Healthy Back Institute set up in 2001 by rehabilitation expert Jesse Cannone and Massage therapist Steve Hefferon. Their self-assessment and treatment guide has now been sold in more than 85 countries world-wide, and their medical advisory board is set up to offer advice, guidance and expertise from an impressive array of individuals.
The board includes Jesse and Steve, along with Carolyn Dean M.D., Chiropractor Brian Paris, Acupuncturist John Howard, Flexibility expert Brad Walker, and alternative health practitioner Dr. Mark Wiley.
Joe Bragg explains why they are pleased to work with The Healthy Back Institute;
“The Healthy Back Institute has a broad and eclectic mix of people on the board, because they have an extremely broad range of sufferers to treat, and different approaches have been shown to work for different people, depending on their condition. The team has an incredible combined skillset and an immense wealth of experience, ensuring that whatever the problem, they can advise and act appropriately to get people on a healing path. ”
Their book, which has sold over 55,000 copies, gives customizable guidance based on an informative self-assessment process that can help individuals start to relieve their back pain from home using simple exercises. They also have literature available for specific conditions, including sciatica arthritis and herniated discs, also available as an audio program, along with a regularly updated blog.
“We’ve treated so many people successfully because we understand the full diversity of back problems individuals can encounter, and that they key word there is ‘individual’. We treat everyone based on their symptoms and reporting, so they can tailor their treatment to suit their needs.”
A spokesperson for Brand Outreach explained the strategy to extend the reach of the Healthy Back Institute:
“As an extension of their brand they have releases websites such as Globalspine.com and http://www.sciatica101.com/ to tackle very specific back complaints. They believe this strategy will allow them to reach more sufferers in 2013.”
About The Healthy Back Institute: Jesse and Steve created the Lose the Back Pain System, the world’s first self-assessment and self-treatment program for back pain and sciatica sufferers. It has since been refined with the help of some of the world’s leading doctors, chiropractors, physical therapists, and other healthcare professionals. More than 55,000 copies of this innovative and individually targeted approach have been sold in more than 85 countries. For more information, please visit: http://www.Losethebackpain.com
About Brand Outreach: Brand Outreach is a brand management business that boasts clients across the globe. Brand Outreach specialize in promoting and defending online reputations. They use traditional media channels as well as Social Media to grow brands and interact with customers target markets.