Silver Dolphin Books Announces First-Ever Licensing Agreement with Hasbro, Inc.

Share Article

Innovative License Agreement Pairs Silver Dolphin’s High-Quality Children’s Activity Books with PLAY-DOH BRAND’S New Focus on Concept Learning

News Image
These books will be colorful and full of life, and will use the iconic brand to illustrate early learning concepts and give kids a hands-on learning tool.

Silver Dolphin Books, a publisher of high-quality, novelty and activity-based books for children ages 2 to 12, and Hasbro, Inc. (NASDAQ: HAS), announced today that they have entered into a multi-year North American/Latin American licensing agreement to manufacture and market a variety of educationally based activity books using the company’s famed PLAY-DOH brand.

The first books under this license agreement—three PLAY-DOH Concept Learning Books, two novelty board books, and one jumbo sticker book—will land in stores nationwide in March 2013. Book-Plus Kits will arrive in stores in Fall 2013.

“PLAY-DOH is a brand of wonderful and creative products, and we are thrilled to be working with Hasbro on this line of activity books,” said Jon I. Rosenberg, Publisher Silver Dolphin Books. “These books will be colorful and full of life, and will use the iconic brand to illustrate early learning concepts and give kids a hands-on learning tool.”

Over the next several years, Silver Dolphin will publish a variety of books that incorporate PLAY-DOH products. Items to be produced include board books, sticker/activity books, electronic sound books, and novelty books with PLAY-DOH compound.

“Children will gravitate toward this adorable early-learning series. This is just the beginning of many more learning initiatives to come from Hasbro Publishing,” said Michael Kelly, Hasbro Director Global Publishing. “The eye-catching images of actual PLAY-DOH sculpts throughout the books are instantly recognizable. Who doesn’t love this beloved brand?”

Silver Dolphin’s PLAY-DOH books will be available beginning in Spring 2013 with Mama’s Little Ducklings (MSRP $6.95, 12-page board book, ages 0-18 months), My First Words (MSRP $6.95, 10-page board book with padded cover, ages 0-3), Let’s Get Creative Jumbo Sticker Book (MSRP $12.95, 144-page trade paper with 300 reusable stickers, ages 3 & up), and three titles in the First Concepts Series: Counting Bunnies, Making Shapes with Monkey, and Rainbow Butterflies (MSRP $6.95, 14-page board book, ages 0-18 months).

For book updates, please follow @SilverDolphin on Twitter and visit our blog at Please visit Silver Dolphin at the 2013 Toy Fair at Booth #5511.

About Silver Dolphin Books:
San Diego, California-based Silver Dolphin Books ( is the juvenile imprint of Baker & Taylor Publishing Group, a wholly-owned subsidiary of Baker & Taylor, the global leader in the distribution of traditional and digital media. Silver Dolphin Books publishes novelty and educational nonfiction books featuring bold, colorful, and striking titles in interactive formats. Silver Dolphin books are a favorite of parents and educators alike and have won several awards, including the prestigious Oppenheim Toy Portfolio Award. With how-to and activity books for preschoolers through children 12 years of age, Silver Dolphin Books engage, enlighten, and entertain.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP, and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming, and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ron Longe
Media Masters Publicity
Email >