Modern Marketing Partners' Guide to Marketing Capital Equipment Now Available

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A new resource for manufacturers of capital equipment and their marketing departments is available.

A new resource for manufacturers of capital equipment and their marketing departments is available. The Guide to Capital Equipment Marketing identifies capital equipment purchasing and marketing considerations, provides a capital equipment marketing checklist and corresponding details, a capital equipment marketing infographic, along with several, relevant marketing resources.

Capital equipment is typically defined as an asset with an acquisition cost of at least $5000, but also includes assets that may cost millions of dollars. The greater the investment, the more likely the purchase will require numerous related services including finance, installation and training, system integration, maintenance, parts and supplies, and more.

Published by Modern Marketing Partners, the 10-page guide is available as a downloadable PDF, free of charge from (MMP), a Chicago (Naperville) based marketing agency. To download the Guide to Marketing Capital Equipment, link to:

“Capital equipment encompasses so many categories, from computers to military, construction to medical and more. Despite this vast scope, very little information regarding marketing best practices is available,” states Neil Brown, Partner and Chief Marketing Officer for Modern Marketing Partners. “The Guide brings our capital equipment marketing experiences into a quick-read format that addresses this gap.”

In addition to the Guide, Modern Marketing Partners blogs about the subject of capital equipment marketing, and invites marketers to comment and share their experiences here. Link here to the Modern Marketing Partners blog.


Modern Marketing Partners is a full-service, business-to-business marketing and communications agency with a capital equipment, OEM component and technology marketing practice. For more information, visit our website, or follow us through our Modern Marketing University Blog, Facebook, Twitter, YouTube, Google+ and LinkedIn. Questions? Call Heather Hawes at 630-868-5060.

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Heather Hawes
Modern Marketing Partners
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