Melbourne, Australia (PRWEB) February 09, 2013
The Online Automotive Parts and Accessories Sales industry revved up during the past five years. Higher disposable incomes, coupled with increased online purchasing trends, supported annualised growth in industry revenue of 13.3% over the five years through 2012-13 to an estimated $359.3 million in revenue. According to IBISWorld industry analyst Kiera Outlaw, “The technical nature of automotive products lends itself well to online product description and specification details, in contrast to other products that often need to be inspected in person before purchase”. IBISWorld expects industry revenue will grow 11.9% during 2012-13 as rising disposable incomes and depressed consumer sentiment supported growth. The rapid uptake of internet connections in Australia was also expected to support industry growth, as consumers became increasingly comfortable with making online purchases.
While the Online Automotive Parts and Accessories Sales industry is expected to compete on price, a characteristic of the physical retailing environment, market concentration is yet to reach a high level. “Some of Australia's largest automotive part and accessory retailers, such as Repco and Autobarn, are yet to establish transactional online platforms,” says Outlaw. Super Cheap Auto, the industry's largest player, has targeted the online market. The success of industry player Super Cheap Auto comes primarily from its ties with parent entity Super Retail Group. The size and scale of the group's operations contribute to its success. Where Super Cheap Auto has a number of warehousing and distribution centres, a number of industry players do not. Market share concentration is estimated to be at a low level in the Online Automotive Parts and Accessories Sales industry. Market share concentration is low because the industry is new and operators have not had a chance to consolidate or expand market share. Well-known brands that operate bricks-and-mortar retailers are expected to move into online retailing.
A continued rise in disposable incomes will support further industry growth. A forecast contraction in the consumer sentiment index will likely mean consumers will forego large purchases, such as a new car, and repair vehicles instead. Current players will be forced to develop economies of scale in order to remain viable. A rise in industry concentration, combined with an increase in consumers moving online to find the best deals, will also result in increased price competitiveness over the five years through 2017-18.
For more information, visit IBISWorld’s Online Automotive Parts & Accessories Sales report in Australia industry page.
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IBISWorld industry Report Key Topics
This industry retails automotive parts and accessories online, excluding tires. Automotive parts are used to replace worn parts, enhance the performance of the vehicle or maintain the vehicle's condition.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.