14% of UK Households Don’t Have a Bathroom Shower

Share Article

UK Shower manufacturer Gainsborough Showers has investigated the origins of the bathroom shower to discover how today 86% of households in the UK have at least one shower.

The History of Showers Infographic

The History of Showers Infographic

"It is surprising that 14% of UK households still do not have a shower. With the water saving credentials of showering quite clear, we hope that our infographic will illustrate the benefits of showering.” Katerina Vankova, Gainsborough Showers

According to research conducted by AMA Research (Shower Market Report - UK 2011-2015 Analysis), around 86% of UK households have at least one shower. The types of configurations that exist in UK bathrooms include:

Shower only 8%
Shower over bath 66%
Separate shower and bath 12%
Bath only 14%

It is clear to see that the vast majority of UK households have at least one bathroom shower, but Gainsborough Showers decided to investigate the journey from the first showers to modern day. Upon completion of the investigation, the company created an infographic following a timeline from the origins of the first shower through to modern day luxury showering.

The company have kept the infographic light-hearted, with some amusing images to show how showers have progressed, yet the content is still informative and useful. At the end of the infographic, the company has added a selection of useful statistics about UK showering habits today.

Katerina Vankova, Gainsborough's Web Marketing Manager says:

"We were amazed by the varied and colourful history of the shower. It is surprising that 14% of UK households still do not have a shower. With the water saving credentials of showering quite clear, we hope that our infographic will illustrate the benefits of showering."

The company also discovered from the report by AMA Research that 30% of UK homes today have at least two showers. This is a stark contrast to not so long ago, in the mid-20th Century, when even one bathroom was considered luxurious. Today, however, the trend is for newly built houses to have more than one bathroom, with typical layouts consisting of one main bathroom, an ensuite for the master bedroom and a separate cloakroom downstairs. Many homeowners in older properties are also making the decision to create an ensuite by sacrificing a smaller bedroom or using some of the master bedroom space. These trends explain the growth in second bathrooms to almost a third of homes in the UK.

Also included is the average showering time for people in the UK, which is eight minutes. The infographic also features an eco-friendly angle, and illustrates the difference in water consumption between the average eight minute shower and the average bath.

Please visit the Gainsborough Showers website to view the infographic in full.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lucy Hamshare
Follow us on
Visit website