The Effectiveness of the Pinterest Strategy Measured in Terms of Facebook: SiteTrail Analysis

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The latest SiteTrail graphs show a huge increase in activity on the Pinterest front with no signs of Facebook slowing down, which suggests that social media users are now using multiple platforms.

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Visit SiteTrail to see just how closely Pinterest and Facebook are competing for the same market - and see how innovation unfolds

SiteTrail, the Web2.0 news and social media analysis platform has published interesting new statistics about Pinterest – showing how rapidly it is advancing towards Facebook’s share of the market.

Whilst a brief look at the current profitability of Pinterest would cause some investors to look elsewhere, SiteTrail reported a significant increase in the amount of websites now using the site to connect with their clients and followers. Most agree that it is the ease of use through a scrapbook and picture style feel coupled with it’s ability to index content swiftly on the web which has caused a huge surge in the amount of visitors it is seeing. To see the latest article with a full Pinterest analysis, click here. With fans and big names in NBC and other big brands using it, the rapid rise in it’s traffic as illustrated on SiteTrail has now become one of the biggest trends on the web.

A specific factor that one has to remember is this: Facebook is used daily by millions of people to communicate with friends and family – whereas Pinterest is only used for it’s core function. This means that the amount of users connecting with brands on Facebook has to be subtracted from it’s total volume of users visiting with the sole purpose of sending emails to friends and family, thus in terms of brands and followers it places Pinterest in a much stronger position than it appears to be when comparing it’s overall traffic with that on Facebook, as illustrated by SiteTrail.

Thinking of playing it safe? Big brands now communicate with their clients through at least 4 to 5 different platforms in order to be available irrespective of the clients choice of provider and in order to keep a foot in the door should one of the platforms significantly outshine the rest, hence we are likely to see Twitter, Google plus and other buttons run alongside Pinterest and Facebook’s share buttons.

The SiteTrail Editor had this to say to their readers: “Our analysis is certainly not putting us in the business of stock price predictions, but as for web enthusiasts and businesses seeking to connect their brands with users around the world – the statistics certainly shows that Pinterest is headed to become a major tool for business and a favorite with users.”

Users can now visit SiteTrail in order to perform a WHOIS domain check (read more) or IP check (read more) and also keep track of their favorite website through specific web news portals dedicated to each of the major social media giants. The respective sections of interest to social media enthusiasts are the “Pinterest news section”, the “Facebook news section” and “Twitter news section” Readers can also submit relevant comments and news by connecting with SiteTrail online.

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