London, England (PRWEB UK) 11 February 2013
Leading B2B social media agency, TopLine Communications, has launched a bespoke social media training service for executives in B2B organisations. Training sessions are designed to help marketing departments get their social media campaigns off the ground.
“Social networks have burst onto the scene in the past few years to the point where they now all but dominate the marketing landscape. Yet marketers have had to learn social networking through trial and error. While it is obvious how consumers can be reached through social media, targeting businesses and professionals is a little trickier. There is enormous opportunity to reach business audiences through social networking, but it’s easy to become overwhelmed,” comments Heather Baker, TopLine’s Founder and CEO.
TopLine’s B2B training sessions cover:
- An introduction to social media
- Researching your markets: a guide to social media monitoring
- Creating and managing integrated B2B social media campaigns
- B2B blogging
- LinkedIn marketing
- Facebook marketing
- Twitter marketing
- Pinterest marketing
- Video marketing
- Using social media for lead generation
The company, which runs two leading B2B marketing blogs, The B2B Social Media Guide and The B2B PR Blog, has delivered highly successful social media campaigns for a range of high profile clients.
Heather concludes: “There is huge untapped potential for B2B organisations within social networks. With the right training, smart marketers can turn them into excellent profile-raising, lead generation and crisis management tools.”