The ‘Manliest Man Alive’ commercial allowed us to deliver a serious message in a memorable way, capturing listeners’ attention and redefining ‘manly’ men as those who are proactive when it comes to their health.” - Alexis Musto, Community Care Physicians.
Albany, NY (PRWEB) February 10, 2013
Schaefer Media & Marketing was named a finalist for RADIO LOCAL CAMPAIGN, and RADIO LOCAL COMMERCIAL. Nominated for BEST RADIO LOCAL CAMPAIGN was the “Holiday” campaign for Exit 9 Wine & Liquor Warehouse. The campaign consisted of two commercials; “NOT QUITE RIGHT” and “BACK IN TIME”. The commercials, airing in the Albany, NY DMA, highlighted the size, selection, and number of registers featured in Exit 9 Wine & Liquor Warehouse in a creative, off beat way.
Schaefer Media & Marketing had previously won in this category in 2011 for the “HARVEY” AND “JANE” radio commercials. John Schaefer, Principal at Schaefer Media & Marketing said, “For the last seven years, Mark O’Callaghan, the owner of Exit 9 Wine & Liquor Warehouse, has given me the flexibility to step out of the box creatively. Whether it was the initial “BOTTLES” TV campaign, where not one word was spoken, through our “MARY” campaign and beyond, I think the results have helped drive sales and share in the wine & liquor category.”
For BEST LOCAL RADIO COMMERCIAL, Schaefer Media & Marketing’s work for Community Care Physicians, entitled “MANLIEST MAN ALIVE”, is the second nominee. The original concept, developed by Alexis Musto, Marketing Manager at Community Care Physicians, spoke to men in their late 40’s and 50’s about the importance of prostate screening. The commercials creatively suggested to men that they “MAN UP” and get checked. The commercial aired in the Albany, NY DMA. This marks the second time this client was nominated as a finalist. The “DOT LAUNCH” TV commercial produced by Schaefer Media & Marketing was a finalist in 2011.
According to Musto, “Our expert physicians stand behind the importance of PSA screening for men. The ‘Manliest Man Alive’ commercial allowed us to deliver a serious message in a memorable way, capturing listeners’ attention and redefining ‘manly’ men as those who are proactive when it comes to their health.”
All of the commercials were produced at Cotton Hill Studios in Albany with Aaron Scher, and several local voice actors. “Radio is still such a great medium, where you can let people use their imaginations more”, said Schaefer. “It’s so personal, and still effective.”
The 2013 Albany MADDY Awards will be presented at the Hilton Garden Inn, in Troy, on March 1st. The awards are presented by the Albany Ad Club. For further information about the MADDY’S and the Albany Ad Club see http://www.albanyadclub.com.
Exit 9 Wine & Liquor Warehouse is located in the Crossings, Halfmoon/Clifton Park, NY. Owned by Mark & Sharon O’Callaghan, it is the largest physical wine and liquor store in New York State. For further information about Exit 9 Wine & Liquor Warehouse see http://www.exit9wineandliquor.com. Mark O’Callaghan, Owner: 518-688-0153.
Community Care Physicians is the largest independent physician owned, physician run, multi-specialty medical group with headquarters in Latham, NY. For further information about Community Care Physicians see http://www.communitycare.com. Marketing Manager: Alexis Musto, 518-213-0322.
John Schaefer formed Schaefer Media & Marketing in 2009. John has a long history in the Advertising Agency, and media businesses. Starting as a local disc jockey in Poughkeepsie, NY in the mid 1980’s, John moved into sales and marketing in the early 1990’s, and has helped many companies develop, and deliver, their messages up and down the Hudson Valley. Schaefer Media & Marketing represents a diverse group of small to mid-size advertisers primarily in the Albany, NY DMA.
For more information about Schaefer Media and Marketing, visit http://www.schaefer-media.com.
SOURCE Schaefer Media & Marketing, Inc.