CareOne Closes 2012 with Impressive 2nd Half Results.

Share Article

Marketing innovations and technology enhancements fueled 2012 growth.

News Image
Our strategic marketing and new product initiatives planned for rollout in 2013 will reinforce CareOne’s reputation as a game changer and a leader within the industry.

CareOne announced their business results for the second half of 2012 today. While the fourth quarter is traditionally a quieter time for debt relief providers, CareOne Services, Inc., a leading provider in the industry is breaking with tradition, announcing strong second half results led by impressive gains with debt settlement.

In 2012, CareOne averaged close to $2 billion dollars in debt under management. In the second half of 2012 the settlement side of the business demonstrated impressive growth, doing 4% more deals and adding nearly 5% more unique clients in the second half of the year vs. the first half. In addition, CareOne increased the total amount of debt settled by 8% over the first half of 2012. This translated in to resolving over $2.4 million in debt per day.

In addition to strong growth, 2012 was a year of process improvement and efficiency for CareOne. Significant resources were devoted to the successful implementation of a new proprietary system,“DebtConnect”, which is dedicated to enhancing the creditor negotiation process. The full integration of “Debt Connect” and, more importantly, the subsequent adoption of DebtConnect within the industry dramatically increased our settlement negotiation efficiency. The efficiency gains in the second half of 2012 resulted in more settlements with a faster turnaround for active clients which ultimately meant we were able to help more customers settle their debt.

Commenting on the results, CareOne founder Bernie Dancel said, “Our focus on process improvement and innovation in 2012 positioned us for continued settlement success. Our strategic marketing and new product initiatives planned for rollout in 2013 will reinforce CareOne’s reputation as a game changer and a leader within the industry.”

“CareOne will continue to build on the significant and effective changes we made to our marketing efforts in 2012 as it relates to messaging and a more efficient mix, but look for a material shift in the existing product architecture for 2013,” said CareOne CMO, Mark Westerman. He adds, “CareOne has worked to ensure that the services offered meet the needs of consumers. As the needs for consumers shift, we have to be more flexible and innovative in our offering.”

CareOne providers represent the nation’s largest brand of debt relief services with over 5 million people helped to date. CareOne founder, Bernie Dancel, and many CareOne employees know what being in debt is like, and more importantly, what it takes to get out. CareOne is revolutionizing the industry as the only provider offering a full range of debt relief options for consumers to select the most suitable solutions for their needs. CareOne is also proud to serve as an unbiased advocate for consumers, without any financial connection to the creditors, unlike other providers who receive financial compensation from both the creditors and consumers. Visit CareOne at for more information about the company and services.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Suzanne Cramer

Suzanne Coblentz
Follow us on
Visit website