Flagstaff, AZ (PRWEB) February 11, 2013
Arizona native and current Flagstaff resident, Carly Elizabeth Strauss has joined the Back2Basics long term recovery team as the new PR Coordinator and Web Content Editor.
Strauss grew up loving the outdoors, filming and journalism – she’ll be combining all three passions at Back2Basics through social media management, filming and editing video clips and handling press coverage.
“Always having a passion for writing, I loved the idea of earning a degree in Public Relations where hopefully, I could find a dream job that incorporated both writing and video shooting - exactly what I'll be doing for Back2Basics,” said Strauss.
Strauss carries an Associate’s degree in Communications and is currently pursuing a Bachelor of Arts in Public Relations at Northern Arizona University.
She was first introduced to Back2Basics after assisting in a recent NAU-TV production featuring the institution. After experiencing Strauss’ talent first hand, B2B founder and CEO Roy DuPrez, asked her to ease into the opportunity by editing video and photo content from outdoor adventures, culinary class and daily resident life.
Her videos are currently posted on the Back2Basics website and YouTube channel.
“I think the biggest selling point of these videos, and what I really hope to portray through them, is to show people what Back2Basics sober living looks like - it's fun, it's adventurous, it's free,” said Strauss. “Showing these videos to people that are struggling with addictions could possibly give them the motivation they need to make that first step in recovery.”
Over the past year, previous PR Coordinator Carly Robertson and DuPrez built a solid online following through the website, blog, press, social media and YouTube. “We really brought B2B into the current year, and I think Carly’s [Strauss] creative eye for video and skilled editing is what we needed to get to another level,” said Robertson.
DuPrez and Strauss are looking to give Back2Basic’s followers, families and friends an honest look into the day-to-day lives of the residents by respecting their anonymity, but still share the amazing adversity that they are overcoming.
“The [B2B] program incorporates all aspects of life... by not only teaching life skills, but [also] helping these guys develop a daily routine that doesn't involve substance abuse; that is why the graduates of this program are so successful,” said Strauss.