Atlanta, Georgia (PRWEB) February 12, 2013
On March 5 and 6, Emory University Goizueta Business School will host an exclusive Center for Hispanic Leadership (CHL) workshop featuring the center’s flagship curriculum, Discover Your Hispanic Leadership Impact and Influence, which has successfully helped thousands of Latino students and professionals to accelerate their advancement in the workplace. “At Verizon Wireless, we believe future leaders are skilled, talented people who represent the global and culturally-diverse society in which we live and do business,” says Sheryl Sellaway, Executive Director– Public Relations for South Area at Verizon Wireless. “Our proud support of the Center for Hispanic Leadership workshop aligns with that belief.”
Although there has long been a lack of culturally relevant educational platforms for Hispanic professionals, CHL research indicates that corporations like Verizon Wireless have begun to take note of this issue. According to CHL research, U.S. Hispanic professionals are seeking to discover their full potential in the workplace, but they are not moving up the corporate ladder and into leadership roles fast enough. Often, this is due to the fact that Hispanics, under corporate culture and peer pressure, choose to downplay their cultural roots and assimilate – believing this to be the right path to career advancement. For decades, Hispanics have battled the gulf between assimilation and authenticity and therefore, have not fully enabled their true workplace performance capabilities, skillsets, and aptitude for advancement.
Now, as Latinos become the fastest growing workforce community in the country, it is even more critical for both universities and corporations to equip their Hispanic students and employees with culturally-relevant education & training, and provide support from mentors in order to cultivate a larger talent pool of high-potential Hispanic employees. “Companies now realize that if they do not create a workplace environment that encourages cross-cultural pollination and culturally relevant training to accelerate the performance of Hispanic employees,” explains Glenn Llopis, CHL Founder, business consultant, and author, who will also be leading the Verizon Wireless-sponsored workshop in March, “their company's creativity, R&D and new Hispanic market expansion and supplier diversity efforts will weaken and increasingly make them irrelevant in the fiercely competitive marketplace.”
Whether in academia or in corporate America, Hispanics are eager to embrace their cultural values as a means to unveil their full potential. Additionally, they are extremely interested in learning how to educate their non-Hispanic colleagues about the Hispanic culture and how it shapes the identity of Latinos. In the quest for achieving their career goals and success, it is this common disconnect and lack of cultural exchange that contributes to the barriers Latino students and professionals face every day as they attempt to cultivate loyal and trustworthy relationships.
“It’s now time for Hispanic professionals to be discovered as leaders while elevating their performance capabilities and enabling their unique talents more rapidly,” adds Llopis. “CHL has shown through its proven ‘Hispanic cultural-characteristics framework’ that when Hispanics fully leverage their cultural values as sources of strength, they ultimately become more successful because they enable the natural ways they think, act, and innovate to lead more effectively and authentically.”
To ensure the momentum from the CHL workshop continues, upon completion, participants will be given exclusive access to CHL’s online Hispanic Leadership Academy (HLA). HLA will support their continuing education and proficiency of CHL’s cultural characteristics framework with the opportunity to receive CHL Level-1 Certification that will further equip them with the tools to tap into their inherent cultural values and ultimately become more effective leaders both professionally and personally. “No other leadership workshop, seminar, or executive program available today speaks more to the power of our Hispanic heritage,” says CHL Atlanta Chapter President, Marisa Salcines, “and leveraging our cultural values as a competitive advantage,”
For more information about attending the workshop, please contact Marisa Salcines at marisa(at)centerforhispanicleadership(dot)com or 678-520-6429. To learn more about how CHL can help bring this two-day workshop program in your local market, please contact Annette Prieto-Llopis at aprieto(at)centerforhispanicleadership(dot)com or 949-387-2609.
CHL Two-Day Workshop Program Details at Emory University Goizueta Business School
When: March 5th & 6th from 8:00am – 5:30pm
Where: 1300 Clifton Rd NE • Atlanta, GA 30322 • Room W320
Price: $2,500 per participant (special corporate rates available) includes books, self-evaluation, assessments and HLA online training for 6 months
Attire: Business Casual
Drinks, snacks, and lunch will be served
Enrollment is open through February 22, 2013
About Verizon Wireless
Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 98.2 million retail customers, including 92.5 million retail postpaid customers. Headquartered in Basking Ridge, N.J., with more than 73,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.
About Center for Hispanic Leadership
CHL is a nationally recognized consulting and training organization focused on issues regarding Hispanic growth strategies and has been featured in trade publications and online magazines as well as nationally syndicated television and radio shows. CHL product and service offerings to business owners, universities and Fortune 500 clients deliver leadership development, career advancement, marketing to Hispanic consumers, diversity management, and entrepreneurship. CHL's extensive library of culturally-relevant content includes published books, eBooks, whitepapers, blogs, and its breakthrough online Hispanic Leadership Academy (HLA). The first of its kind, HLA, provides an interactive, video-based training and certification platform with curriculum specifically designed for and about Hispanic business owners and employees, as well as companies focused on reaching the Hispanic market.