BG Products Introduces Service Advisor Training Website

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BG Products, Inc., a leader in automotive maintenance, introduces web-based automotive service advisor training.

BG Certified Service Advisor Training

BG Certified Training Website

The BG [Certified] training is critical. Our maintenance penetration is almost 50 percent, and that’s all from BG services.

BG Products, Inc., a leader in automotive maintenance, introduces the BG Certified Service Advisor Training website (

Since its inception last spring, BG Certified has received powerful buzz from satisfied service managers who are seeing the results of a strategic training program for their service advisors.

BG Certified features short video segments to demonstrate customer benefits and realistic role play scenarios to teach service advisors what they need know to better communicate a consistent, credible message about the importance, the methods, and the rewards of proper automotive maintenance with BG products.

The main features of BG Certified are:

  • Free, convenient service advisor training
  • Modules for all BG Automotive Maintenance Services and the Lifetime BG Protection Plan
  • Learning codes to track completed modules
  • Logins for BG Distributors, BG Sales Reps, automotive shops and service advisors
  • Completion certificates for each module

A service manager in Missouri commented, “Our most recent example is our newest advisor – who has been with us less than four months and typically sells a couple BG services a week – sold 12 BG services his first day after BG Certified training!” He continued with, “The more people get certified, the more confidence they seem to have in answering customer questions and offering solutions.”

“To communicate confidently and effectively you have to know the product,” said Darin Allison, a facility manager near Charleston, South Carolina. “You have to be able to recommend it so the BG [Certified] training is critical. This facility is the number one store in the group for recommending BG services. Our maintenance penetration is almost 50 percent, and that’s all from BG services.”

BG Products is determined to help automotive professionals give their customers the most reliable, effective and valuable maintenance services possible. BG Certified helps us prove that point.

BG Products, Inc., is a worldwide leader in automotive maintenance services. Every business day more than 100,000 shops, dealerships and technicians worldwide use our products, services, tools and equipment. In a recent national survey, dealerships said they use BG Products as their supplier of fluid maintenance service products and equipment by a margin of nearly 3 to 1 over any other supplier.

Ask your local BG Distributor about BG Certified Service Advisor Training.

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Danielle Wallace
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