Memphis, Tenn. (PRWEB) February 14, 2013
Valeo Marketing, a Memphis online marketing agency, has announced the launch of an inbound marketing campaign with George Mason University to attract those seeking a master’s degree in Real Estate Development.
Real estate development is a complex business that integrates the purchase of land, renovation, finance, development, management, sales, and more. The Masters in Real Estate Development program offered by George Mason presents a pathway to highly desired skills and knowledge needed within today’s real estate market. Because of the sheer amount of options available to those seeking a degree, Valeo and Mason wish to offer wisdom in the field of real estate degree programs with their new inbound marketing campaign.
In contrast to “outbound” methods of marketing (advertisements, cold-calling, direct mail, telemarketing, etc.), inbound marketing is a recent movement that aims to change the way organizations interact with their audience. The hope is that by providing website visitors with valuable content, they will view the website as a source of knowledge, share with their friends, provide feedback, and make return visits. “Content” can refer to blogs, eBooks, videos, infographics, podcasts, and more. The ability to share links via social media sites like Facebook and Twitter also plays a large part in the success of these efforts.
Inbound marketing campaigns have been extremely successful for organizations and businesses of all types, and the social media aspect is what enables information to be spread from one individual to another. The numbers are significant and continue to grow over time:
● Inbound leads cost 61% less than outbound leads.
● 66% of marketers report that company blogs are useful to their business.
● 70% of marketers blog at least weekly.
● 92% of companies that publish multiple blogs daily have gained customers via their blog.
Valeo’s inbound marketing experts are working with George Mason to create value added content for their Masters in Real Estate Development website. New content will be regularly added to the website as the campaign continues.
About Valeo Marketing
Based in Memphis, Tennessee, Valeo Marketing works with organizations and businesses to craft unique strategies for connecting with their audience online. They believe creating long-lasting, honest relationships is key to a business’ success, both online and offline. Because of this, Valeo now incorporates inbound marketing techniques into all of their client marketing efforts. Additional services offered by Valeo include business web solutions, design and development, branding, online video production, an