Avectra Announces Keynote Speakers for Avectra Users and Developers Conference

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Well-Known Authors of Association Leadership Books to Headline Ninth Annual AUDC Conference

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Our keynote speakers this year are well-respected in the industry and have deep experience in helping organizations unlock their potential by delivering relevance and value to their staff, boards, and members.

Avectra, a developer of web-based Social Constituent Relationship Management (CRM) solutions for fundraisers, not-for-profits and associations, today announced that leading authors and association leadership experts Mary Byers, CAE, and Jamie Notter will present keynote speeches at the ninth annual Avectra Users and Developers Conference (AUDC) being held at Walt Disney World’s Contemporary Resort in Orlando, from March 3-5, 2013.

“This year the AUDC conference again delivers the rich knowledge attendees have come to expect to help them run their organizations more effectively and efficiently,” said Avectra Chairman and CEO Richard Davis. “Our keynote speakers this year are well-respected in the industry and have deep experience in helping organizations unlock their potential by delivering relevance and value to their staff, boards, and members. We are honored to have them present at this year’s event.”

Mary Byers, CAE, is the author of seven books including Road to Relevance: 5 Strategies for Competitive Associations. Mary’s keynote speech, also titled “Road to Relevance” will take place on March 4 at 8:30 a.m. The keynote will focus on the increasingly competitive environment facing associations and will provide practical advice and thoughtful guidance on how organizations can become more proactive and future-focused.

“Organizations are constantly looking to evolve and maintain relevance with their members,” Byers said. “Avectra has been a strong advocate of helping organizations work smarter and more efficiently and AUDC will deliver actionable knowledge that attendees can take back to their organizations and implement immediately.”

Jamie Notter is the author of Humanize: How People Centric Organizations Succeed in a Social World with co-author Maddie Grant, co-founder of Social Fish. On March 5 at 8:30 a.m., Notter will deliver the second keynote titled, “What Social Business Means for Leadership”. His speech will discuss how smart companies are integrating social technologies into their management processes and corporate culture so that employees can practice better collaboration, faster learning, increased transparency and more ownership behavior. The speech also uncovers what leadership traits need to be employed to help foster those benefits within the workspace.

“Social media technologies are helping organizations better understand their members and form stronger relationships with them.” said Notter. “At AUDC 2013, attendees will learn how to maximize these technologies and provide smarter leadership to their organizations.”

Following the keynote, Byers and Notter will each present an hour-long educational session open to all AUDC attendees. Byers will present “Breaking Through the Ceiling of Complexity: What to Do When You Don’t Know What Else to Do” on Monday, March 4 at 9:45 a.m. and Notter will present with Humanize co-author Grant, “Lead Your Way to a Social Organization” on Tuesday, March 5 at 9:45 a.m.

AUDC is aimed at helping attendees stay ahead of trends in member and donor management with training and education on the latest developments from Avectra. Attendees will learn best practices from industry experts and each other.

To learn more about AUDC 2013, please visit http://audc13.com/. Follow the latest news on Twitter #AUDC13.

About AUDC

The Avectra Users and Developers Conference (AUDC) is an annual event uniting Avectra users, partners and industry consultants with key Avectra executives, development and training resources. Now in its ninth year, AUDC is designed to share best practices and provide strategies, informational training sessions and networking opportunities to empower organizations using Avectra's industry-innovating constituent management software to become more efficient and effective in their roles and elevating their mission.

About Avectra
For two decades, Avectra has translated its customers’ needs into market leading software and services. Using Avectra’s membership management, donor management and crowd sourcing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra’s membership management, fundraising or donor management solutions, visit http://www.avectra.com or call 855-AVECTRA (855-283-2872).

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Patrick Dorsey
Avectra Inc.
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PAN Communications
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