Cincinnati Reds Partner with Skyview Networks for Radio Network Solutions

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Skyview to provide Reds the technology to regionalize advertising across its network

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With a radio network this large, the Reds are in a great position to utilize Skyview's receiver technology for ad regionalization across its network

Major League Baseball’s Cincinnati Reds announced today a new multi-year partnership with Skyview Networks to serve as official radio network provider. Skyview, an integrated professional sports broadcasting company, will provide distribution services and next generation smart receivers across the Cincinnati Reds radio network. The franchise will utilize Skyview’s system to regionalize advertiser messaging for its network of 93 affiliates.

"We are excited to partner with Skyview to provide additional value to our Reds on Radio affiliates along with our sponsors and advertisers,” said Bill Reinberger, Reds VP corporate sales. “We believe Skyview is the best in class in sports broadcasts and their technology is cutting-edge.”

With a network of affiliates spanning nine states, the Cincinnati Reds were interested in finding a distribution partner that could provide the latest technology in copy split-spot insertion (the ability to run different versions of an advertiser message simultaneously). With Skyview, the franchise now has the flexibility to carve its network into regions at the request of advertisers that are looking to tailor campaigns by market.

“With a radio network this large, the Reds are in a great position to utilize our receiver technology for ad regionalization across their network. I am confident the Reds and their advertisers will enjoy the options this dynamic system provides,” said Ken Thiele, president of Skyview Networks. “We are proud to partner with this esteemed franchise and we look forward to the season ahead.”

Also included in the partnership is Skyview’s F.A.S.T. Web Automation offered to affiliates. Skyview’s affiliate automation is completely web-based, eliminating the need to install bulky hardware and software. Schedules and audio are automatically updated to the satellite receiver through the station’s web portal, easing workload and widening the window for schedule updates. For stations, going web-based provides immediate real-time access to logs and as-played reporting.

The Reds broadcasts hosted by Hall of Famer Marty Brennaman, Thom Brennaman, Jeff Brantley and Jim Kelch can be heard on flagship station 700 WLW and the Reds on Radio network of 93 stations. For more information on the Reds 2013 season, visit http://www.reds.com.

Skyview will broadcast the first network-wide Reds regular season game on April 1, 2013.

About Skyview Networks
Skyview Networks currently provides the broadcast services for over 50 professional and 50 collegiate sports organizations and produces and delivers Arizona News Radio and California Headline News. Founded in 1995, Skyview is based in Scottsdale, Arizona and focuses on providing broadcast network solutions to professional and collegiate sports and syndicated radio. Skyview’s services include satellite distribution, full network automation, affiliate relations, inventory management systems and advertising solutions for radio, television, print, signage and web. For more information, visit skyviewnetworks.com.

Contacts:
Renee Thiele, Skyview Networks PR (480) 503-8700
Michael Anderson, Cincinnati Reds PR (513) 765-7333

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