New York, NY (PRWEB) February 12, 2013
Direct Drive, Inc., a New York-based direct response marketing and campaign management firm has today announced a major expansion of two of its core direct response specialized businesses: website development and campaign management.
DirectWeb set to expand: After an exceptionally successful first year, DirectWeb, a division of Direct Drive concentrating on the creation, management, and marketing of specialized web sites for the direct response industry, has increased its capacity to attract and accommodate new business. Led by Kale Evans, founder of the successful web marketing firm KEX Consulting, DirectWeb sites, also called virtual call centers, are optimized to lead visitors who recently viewed a direct response TV, print, or radio ad through the order process. By simulating the workings of a live call center, DirectWeb sites bring the customer seamlessly through the payment, up-sell, continuity, and cross-sell process, producing the close rates and revenues necessary to cover the high cost of customer acquisition, producing solid profitability. DirectWeb’s sole compensation is on a pay-per-performance basis so there’s no risk to the client. According to Mr. Evans, "We’re in a growth phase and seeking qualified clients with potentially strong direct response products and services looking to maximize revenue online. We charge no fees and we guarantee delivery of the highest click-through rate, close rate, and average ticket.”
Mark Sussman recruited: In another major expansion move, Direct Drive announced today that industry veteran Mark Sussman has joined the company to lend his 17 years of direct response television experience to Direct Drive’s campaign management operations. Mr. Sussman has held executive management positions with: Response Marketing Associates, Inc. as Vice President of Business Development; Bullet Proof Productions, a direct response television ad production company; PMG, Inc., a B2C direct response marketing company; and Egency, Inc., a full service performance-based online direct marketing agency.
Established in 2001, Direct Drive and its CampaignBlueprint and DirectWeb divisions focus on every area of electronic retailing - including marketing plans, website development, and campaign management - helping a wide range of companies to market their products through broadcast television, cable, and satellite, as well as radio, internet, social media, telemarketing, direct mail, and retail channels.
Representatives of Direct Drive will be available at ERA in Miami, Housewares in Chicago and Expo West in Anaheim for meetings.