Wendy’s Revamps Its Value Menu and Launches the “Claim Your Taste” Digital Experience and Downloadable Video

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The Launch of “Claim Your Taste” Game, wendys.com/claimyourtaste, is Wendy’s Biggest Effort In the Digital Space By Creating an Exclusive Online Experience. Media Can Download and Share Video At http://youtu.be/bQCfthS48v8

Who says consumers can't have fun with their food?

Pow, fizzy and bang may not be the first words that come to mind when chowing down on a delicious cheeseburger combo with fries and pop, but they will be. Wendy’s new Right Price Right Size Menu™ features up to 18 favorite menu items and 4,896 tasty trios, all of which have been nicknamed for consumer enjoyment (such as: Freshy for a salad, Sizzle for a bacon burger, and Tasty for chicken nuggets).

Claiming a tasty trio could lead to fifteen minutes of fame.

Consumers can become a virtual spokesperson by customizing their value meals with the “Claim Your Taste” game, which is Wendy’s biggest effort in the digital space. On ClaimYourTaste.com, Wendy’s fans can choose taste cues, such as dubyum, freshy and fizzy, to build their favorite tasty trio. Their Facebook profile picture and name may appear with their menu selections on Wendy’s digital properties, including its Facebook page, wendys.com, and custom banner ads. Fans can also enjoy their taste claims at a nearby Wendy's and tell what makes their trio a winner on Twitter using #ClaimYourTaste all year long.

Media can download and share this fun song and video at http://youtu.be/bQCfthS48v8

About The Wendy’s Company
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. For more information visit http://www.wendys.com, or http://www.aboutwendys.com..

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Elana Gichon
Magic Bullet Media
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