Toon Goggles, Aurora World Inc., Partner for First North American Toy Promotion

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Leading online kids channel Toon Goggles ( partners with Aurora World, Inc. for a promotional toy campaign featuring Aurora’s most successful brand, YooHoo & Friends™.

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Leading online kids channel Toon Goggles ( today announced its partnership with Aurora World, Inc. for a promotional toy campaign featuring Aurora’s most successful brand, YooHoo & Friends™. As part of the agreement, 52 episodes of Aurora’s globally popular YooHoo & Friends cartoon will join Toon Goggles’ growing library of content beginning in March 2013. In conjunction, Aurora will include specially designed hangtags on its best selling YooHoo & Friends plush animal line (more than 23 million sold worldwide). Each tag includes detail on the YooHoo character and a special promotional code that can be redeemed for months of free extended access to the library.

“Aurora is a trusted leader in the toy and gift industry, and highly regarded for their quality and wide variety of product designs that appeal to nearly every market segment,” says Stephen Hodge, managing director at Toon Goggles. “We see this as an incredible opportunity to introduce our platform to a whole new audience of children and their families. We expect YooHoo & Friends to be a huge hit with our viewers.”

The YooHoo & Friends animated series uses a fun and entertaining approach to teach kids ages 5-12 about friendship and protecting the environment. YooHoo & Friends features characters from the popular plush toy line and a virtual online world ( that launched in 2007 to help teach kids about animals (many rare or endangered) and their natural habitats.

“We are delighted to partner with Toon Goggles to promote the environmentally friendly messages of the YooHoo & Friends brand to an even larger audience of kids and their families,” says Michael Kessler, Aurora’s SVP of sales and marketing. “Toon Goggles’ built-in features, including Facepages, provide kids who want to watch cartoons online with a safe, fun and enjoyable experience.”

From alligators to zebras, Aurora’s YooHoo & Friends™ line sees an epic expansion for 2013 to include over 30 new styles in all. The new line debuts at Toy Fair 2013 in New York, February 10-13 (booth #767). Each YooHoo & Friends™ animal makes a fun sound when squeezed and all new hangtags describe each YooHoo character in detail.

Sabrina Propper ▪ spropper(dot)rpipr(at)gmail(dot)com ▪ 818.515.5798
For Aurora World Inc. ▪ Dan Grody ▪ dan(at)tellemgrodypr(dot)com ▪ 310.313.3444, x3

About Toon Goggles: is the premiere 24/7 online destination for children’s entertainment. The safe and protected children’s online channel offers a vast and diverse amount of child and parent friendly cartoons (clips, trailers, episodes, games and features). Toon Goggles launched its subscriber-based service in early September, but continues to offer users limited content for free by providing an option to view up to three episodes of the platform’s library of diverse content for free, including free access to all educational programming. The platform is fully COPPA-compliant (Children Online Privacy Protection Act), boasting a strictly enforced screening process to ensure that all content presented is clean, safe and age appropriate. Designed specifically for children to be in charge of their viewing experience; to watch their own personally selected programming, watching what they want, when they want and where they want. As such, Toon Goggles encourages parents to review the Toon Goggles diverse content and take part in their children’s enjoyable viewing and browsing experience.

Link to download the Toon Goggles iOS App:

Link to download the Toon Goggles Android App:

We feel that children should be able to view cartoons based off their own likes and interests. We make it simple for them with six different category offerings and an easy keyword search box. At Toon Goggles, children can create their own Facepage and add their favorite cartoons to their Toonstrip for future viewing. We want children to be in charge of their viewing experience and watch the content they want, when they want and where they want. As such, we encourage parents to review Toon Goggles and participate in their children’s viewing and browsing experience.

About Aurora
Aurora World, Inc. ( is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - and its corresponding free, interactive web site (, appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

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Sabrina Propper
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