"Through our network we will open the door of the wonderful heritage of Kaethe Kruse to more children worldwide," says Peter Handstein, founder and CEO of Hape.
Luzern, Switzerland (PRWEB) February 11, 2013
Hape Holding AG (Hape) announced that it has added Kaethe Kruse Production and Distribution (Kaethe Kruse) to its platform of children’s products. Hape, known as the world’s largest producer of toys made of sustainable materials, is proud to announce the blending of Kaethe Kruse, one of the oldest German manufacturers of authentic collectible, soft developmental and Waldorf-inspired dolls.
This collaboration joins together two toy industry leaders. The two German companies combined have over 130 years of experience in the toy business, creating endless opportunities for play and development around the word.
“Through our network we will open the door of the wonderful heritage of Kaethe Kruse to more children worldwide,” says Peter Handstein, founder and CEO of Hape. “I feel a responsibility to carry this heritage forward,” he adds.
“Kaethe Kruse is thrilled to have this opportunity to be a part of the Hape platform,” says Andrea Christenson, CEO of Kaethe Kruse. ” We see a great mutual benefit for the future development of international markets,” she adds.
Kaethe Kruse captured the beauty and innocence of childhood more than 107 years ago, when she started making dolls for her own daughters. The company's commitment to outstanding quality and individuality has been carried through today. Starting with the unique artistry of its founder, Kaethe Kruse, the company is recognized by doll enthusiasts as the industry leader of award winning collectible dolls, play dolls and soft developmental toys. From the simple Waldorf dolls to the sweet faced animal towel dolls and exceptionally created collectible toys, Kaethe Kruse is a sought after purchase by discriminating parents and gift givers.
Kaethe Kruse will be a welcome addition to the Hape family.
For interview opportunities during Toy Fair visit Hape booth 2433 and Kaethe Kruse booth 1259.
Hape Company Background
Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed more than 25 years ago by founder and CEO Peter Handstein. Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 50 countries. Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Discover more at http://www.hapetoys.com and “like” us on Facebook at http://www.facebook.com/hapetoys.
For more information
C 262 227 8949