Team of Fighter Pilots Facilitate Afterburner Day® at Simmons National Meeting

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More than 300 leaders from the bedding manufacturer attended the half-day program in Henderson, NV

Atlanta, Feb. 12, 2013—The Atlanta-based global management firm, Afterburner, Inc., was the featured training for 325 Simmons executives at the company’s national meeting last week. The powerful event began with a keynote by Afterburner founder & CEO, Jim “Murph” Murphy. The former F-15 instructor pilot and published author led the audience through his nationally acclaimed Flawless Execution®model, a strategic management process that marries military and business expertise.

Following the keynote, the group broke out into squadrons of 15 during a combat-style experiential learning session known as a Mission Planning ExerciseSM that allowed for immediate application of the model. “Murph” was assisted in the Mission Planning Exercise by a number of Afterburner’s top consultants, including A-10 fighter pilot Julie “Jewels” Hudson, former Blue Angel pilot Scott “Intake” Kartvedt, F/A-18 Hornet fighter pilot Matt "Whiz" Buckely, M1 Abrams Tank Gunner Scott “Gunner” Leonard, 20th Commanding Officer (USS ENTERPRISE) Ron “Beav” Horton, and Brigadier General (ret.) Charles “Chaz” Campbell. The consultants guided the mission exercise which gave attendees the opportunity to complete objectives while combating unforeseen situational threats. The experiential learning aspect solidified the process in the minds of participants while providing vital organizational insight.

The Flawless Execution®model features four corresponding parts that make up the continuous improvement process ofPlan.Brief.Execute.Debrief®.By implementing multiple strategic measures, including the Six Steps of Mission Planning and S.T.E.A.L.T.H. debriefing, organizations can accelerate the identification of opportunities and threats. With a focus on strategic and tactical alignment perfected through thorough planning and debriefing, the Flawless Execution© model allows organizations to address these internal and external factors that can lead to execution gaps.

In over 140 years of operations, Simmons has become one of the top bedding manufacturers in the U.S. It boasts over $1 billion in global sales, and itsBeauty Sleep®model is now one of the top selling beds today.The training gave Simmons leaders the skills needed to implement the communication-based approach in their own divisions.

To learn more about Afterburner’s innovative approach to professional development and strategy, visit or call (404)-835-3500.    

About Afterburner®

Afterburner, Inc., founded in 1996 by U.S. Air Force fighter pilot Jim “Murph” Murphy, trains organizations around the world in the simple, scalable improvement processes of Flawless Execution, which encompasses the Three E’s-Empower, Equip, and EmbedSM. With a client list that includes over 30% of the U.S. Fortune 500, Afterburner is among Inc. Magazine’s “Inc. 500 List of America’s Fastest Growing Companies” and has been featured in the Wall Street Journal, Business Week, Financial Times, Newsweek, and Meetings and Conventions Magazine. Afterburner has also appeared on CNN, CNBC, Fox News, and Bloomberg News. For information on Afterburner’s Flawless Execution model, please visit

About Simmons® Bedding Company

Atlanta-based Simmons Bedding Company is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy™, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are Living Life Fully Charged™. For more information, visit, or follow Simmons Bedding on Facebook, Twitter and YouTube.

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Samantha Tierney
Afterburner, Inc.
404 835 3555
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